Universal Pictures and Illumination Entertainment is seeing green after the environmentally-themed animation â€œDr. Seussâ€™ The Loraxâ€ earned $70.7 million this weekend.
The animation featured the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift and Betty White, which is based off Theodor Geiselâ€™s 1971 childrenâ€™s story.
It is about a young boy in search of The Lorax, a creature who is trying to protect his world.
The last Dr. Seuss animation â€œHorton Hears a Who!â€ grossed $45 million in its debut in 2008, and garnered $300 worldwide in its box office run.
Warner Brothersâ€™ â€œProject Xâ€ had a good debut at $20.77 million, but in a distant second place from â€œThe Lorax.â€
The Todd Phillips-produced film is about three high school seniors trying to throw the biggest birthday party that spiraled out of control.
Despite limited advertising from Warner Brothers, it is generating a lot of buzz on Twitter and Facebook for this $12 million-budgeted film.
In rounding out the top five, â€œAct of Valorâ€ fell to third place with $13.7 million, a decrease of 44 percent from the previous weekend. The fourth place â€œSafe Houseâ€ maintained its position with $7.2 million, a decrease of 34.1 percent. â€œSafe Houseâ€ has grossed over $108 million in its fourth week of release. And finally, â€œTyler Perryâ€™s Good Deedsâ€ dropped to fifth place with $7 million, a decrease of 55.1 percent from the previous weekend.
For next weekend, Walt Disney Picturesâ€™ sci-fi â€œJohn Carterâ€ will make its way into theaters along with comedies â€œFriends with Kidsâ€ and â€œA Thousand Words.â€ In limited release, thriller â€œSilent Houseâ€ and Seeking Justiceâ€ are making their premieres at the theaters.
Here is the WEEKEND BOX OFFICE REPORT for March 2-4, 2012:
|1.||Dr. Seuss’ The Lorax||$70.7 million|
|2.||Project X||$20.78 million|
|3.||Act of Valor||$13.7 million|
|4.||Safe House||$7.2 million|
|5.||Tyler Perry’s Good Deeds||$7 million|
|6.||Journey 2: The Mysterious Island||$6.93 million|
|7.||The Vow||$6.1 million|
|8.||This Means War||$5.63 million|
|9.||Ghost Rider: Spirit of Vengeance||$4.7 million|
|10.||The Artist||$3.9 million|