Motion Picture Themed QR Coded Billboard Display for ‘Chronicle’ During This Sunday's NFL Game

– by Gig Patta

Blink. And you'll miss this promotion.

Twentieth Century Fox announced a history-making five-second QR billboard during this Sunday’s NFC wild card game broadcast. The branded QR code will provide some exclusive footage from the upcoming “Chronicle” movie.

The mock-doc film stars Dan DeHaan, Michael B. Jordan, Alex Russell and Michael Kelly.

The film follows three high school friends who gain superpowers after making an incredible discovery. Soon, though, they find their lives spinning out of control and their bond tested as they embrace their darker sides.

Twentieth Century Fox will release “Chronicle” in theaters on February 3rd.

Here are the details on the upcoming “Chronicle” promotion during the NFL game:

Mark your calendars.  Set your DVRs.  Settle in for the Atlanta Falcons-New York Giants Wild-Card Game beginning 1:00PM (EST).  And get ready to capture and “Chronicle” an historic moment when the first-ever motion picture-themed QR-coded “billboard” flashes on your television screens.  During the game’s second quarter, Twentieth Century Fox’s CHRONICLE will flash, for five seconds only*, a branded QR code; the code will link to exclusive footage from the much-anticipated film, which arrives in theaters everywhere February 3rd.

*For those who forget to set your DVRs to capture the code, the code to the footage will be posted on facebook.com/Chronicle.

For the trailer, click here to jump to the article with the trailer.

For a special Latino-Review.com preview of “Chronicle,” click here to jump to that article.

Source: Twentieth Century Fox