CinemaCon 2012: Paramount Pictures Presentation

– by Gig Patta

Sacha Baron Cohen certainly could make an entrance.

In the opening night of CinemaCon 2012 in Las Vegas, Paramount Studios and Dreamworks Animation presented their film lineup to more than 3,000 attends at the convention of theater owners.

Many stars were on hand to make their presentations, but it appeared Cohen stole the entire show.

Cohen was dressed as his alternate self to promote the upcoming movie “The Dictator.”

The audience had a glimpse into a full clip from the movie and a trailer, but then the lights turned on in the stadium. Many attendees were confused as there were shouting in the back of the seating area at Caesar’s Palace –The Coliseum.

General Aladeen made his grand entrance to with his two female military officers to his side and two bodyguards armed with machine guns.

He marched up to the stage and announced, “Death to the West!” to the convention attendees.

The actor made a speech in his alter ego—poking fun at the convention as “CinemaBomb” and he starred in movies like “When Harry Kidnapped Sally,” “The Beheading of Private Ryan” and “Planet of the Rapes.”

He even poked fun at DreamWorks Animation CEO Jeffrey Katzenberg, who was previously on stage for the presentation of “Madagascar 3: Europe’s Most Wanted,” and “Rise of the Guardians.”

“I thought I was the only dictator in the house, but Jeffrey Katzenberg is here. He rules with an iron fist,” announced Cohen’s General Aladeen. After exiting the stadium, even Katzenberg made bowing motions towards the dictator.

Cohen even poked fun at Disney Studios during his speech. He said he planted several bombs under attendees’ seats.

He joked that there are bigger bombs than “John Carter.” The audience laughed and groaned at the joke.

“In my country, just shoot the executives. Oh, wait. You did,” he said in reference to the recent firing of Walt Disney Studios chairman Rich Ross a few days before the start of the convention.

“The Dictator” will be in theaters on May 16.

Actor Tom Cruise sent a video message to introduce a couple of clips from his upcoming action film “One Shot.” Cruise stars as Jack Reacher from the novels written by Lee Childs.

He admitted that the star does not like the 6'5" character described in the novels.

“But Lee thinks I can drive fast cars and beat the shit out of people,” he said in his message.

“One Shot” will be in theaters later this year on December 21.

Two animated films were also introduced during the night’s panel.

The studio screened the 25 minutes of footage from “Madagascar 3” that showed the reason why the animals were in Europe and the first introduction of new characters, including the villain.

Actor and comedian Chris Rock was present to introduce the long clip.

“Madagascar 3: Europe’s Most Wanted” will be in theaters on June 8.

Director Peter Ramsey and actor Chris Pine introduced the animated film “Rise of the Guardians.” Pine plays Jack Frost, the newest and most vulnerable member of the Guardians.

Ramsey showed an image of all the characters for the film and explained some character backgrounds of Santa Claus, Easter Bunny, Tooth Fairy, Sandman, Boogeyman and Jack Frost.

And Pine introduced the 15-minute long clip that first introduced Jack Frost in the movie and the recruitment by the Guardians.

“Rise of the Guardians” will be in theaters on November 21.

Another highlight of the evening was the presentation of “G.I. Joe: Retaliation.”

Director Jon M. Chu along with actors Dwayne Johnson, Adrianne Palicki and D.J. Cotrona presented a trailer of the film and a clip that showed an interaction scene between Johnson’s Roadblock character and Channing Tatum’s Captain Duke Hauser.

Another mash-up clip showed several action scenes and a first good look of Cobra Commander (and with a different voice). A new trailer will be premiering this week for the movie that will show many of these scenes.

Johnson also received the first award for the convention as CinemaCon honored him as “Action Star of the Year Award.”

In grand fashion, Johnson had a short thank you list for his acceptance speech, but he dedicated his achievement to a young boy named David Fisher. Fisher and his family flew to Las Vegas’ CinemaCon with the help of Make-A-Wish Foundation to meet with the actor.

“G.I. Joe: Retaliation” will be in theaters on June 29.

Source: Latino Review

Film Adrianne Palicki, Chris Pine, D-J- Cotrona, Dwayne Johnson, G-I- Joe Retaliation, Jeffrey Katzenberg, Jon M- Chu, Madagascar 3: Europe's Most Wanted, One Shot, Peter Ramsey, Rise of the Guardians, Sacha Baron Cohen, The Dictator, Tom Cruise