CinemaCon 2012: Warner Brothers Presentation

– by Gig Patta

Warner Brothers Pictures presented its annual movie lineup presentation at CinemaCon 2012 in Las Vegas.

The brief presentation involved a few upcoming summer movies and a couple of movies that will be in theaters later this year.

Director Christopher Nolan was the first to present the anticipated comic book movie “The Dark Knight Rises.”

“I get to put out the end of the story,” he addressed the convention of movie theater owners. “I want to finish this in the biggest possible way.

He also revealed nearly a third of the movie was filmed with IMAX cameras.

A longer montage clip of several scenes was introduced to the audience with a good look of Bane, Catwoman and even Joseph Gordon Levitt’s cop character. There was a short noticeable scene Bane escaping from a prison plane flight that all took place in the air.

And then “Rock of Ages” director Adam Shankman stepped on to the stage. He summed up the clip nicely by saying, “You fucker. That was some bad ass shit.

Shankman introduced the Broadway musical adaptation of “Rock of Ages.”

He was eager to introduce the film, because he wanted to make a musical for “the straight man.”

“I wanted to make a movie with Tom Cruise in ass-less chaps,” said Shankman.

He introduced a preview that included longer sequences, especially with more dance scenes from actress Catherine Zeta Jones.

Director Tim Burton presented the introduction to the upcoming comedy “Dark Shadows.” The film is about a cursed vampire that woke up to the 1960s.

“We’re very grateful and proud of it,” said Burton.

The surprise part of the presentation was the appearance of actor Johnny Depp on stage. The actor did not address the audience, but waved and smiled.

A longer version of the “Dark Shadows” trailer was introduced with the narration and introduction of Barnabas in Liverpool in the 1760s. A short scene was presented of construction workers discovering his coffin and Barnabas fed on the helpless victims. And then the vampire finally realized he is in a different world as he looked up and stared at McDonald’s golden arches.

Comedy director Jay Roach gave the audience the first look into “The Campaign” that stars Will Ferrell and Zach Galifianikis. The pair is in a political comedy about a veteran fending off a campaign from a political novice.

“We thought about coming out with the film around the election,” said Roach. “People enjoy making fun of politics. Sometimes [we watch the debates] and jump on the Internet to see if we are as funny as the real stuff.”

A long clip was introduced with Ferrell’s Congressman was surprised with a challenge from a last-minute political challenger. And then there was a quick montage of hilarious scenes and exchanges between the two characters.

Warner Brothers also took the opportunity to introduce a couple of movies with a 3D presentation.

“The Great Gatsby” was the first film to be demonstrated as a drama in 3D. It stars Leonardo DiCaprio as the main character in F. Scott Fitzgerald’s novel.

“Today, it has a more powerful message than it was previously written,” said director Baz Lurhmann in video message.

The 3D trailer of “The Great Gatsby” showed off various scenes of flapper parties and powerful interactions and performances by DiCaprio, Tobey Maguire and Carey Mulligan.

The final presentation was from director Peter Jackson for “The Hobbit.”

He presented a 10-minute clip that introduced the new dwarves and many familiar faces including Gollum and Legolas. A longer scene was shown of a riddle game being played by Gollum and Bilbo Baggins.

Jackson took the opportunity to demonstrate filming the movie in 48 frames per second from the usual 24 frames a second that is today’s industry.

“It provides much more realism and attractiveness to [the film],” he said.

Source: Latino Review

Film CinemaCon, Peter Jackson, The Hobbit