Paramount Pictures announced this week the release date for “G.I. Joe: Retaliation” was moved to March 29th, 2013 date instead of releasing it next month on June 29th. You can read the full news article from Da7e (and his rant) here.
So, what gives?
The explanation so far is that the studio executives pulled it from the summer slate to do a post-3D conversion of the film. It would improve its box office prospects overseas if the movie is released in 3D.
Of course, G.I. Joe fans were shocked to hear the news and now it sounds more like a COBRA conspiracy that took over Paramount Pictures.
If a studio would hire 3D specialist director Jon M. Chu (“Justin Bieber: Never Say Never,” “Step Up 3D”), then why didn’t they have him direct the film in 3D in the first place?
There are several other reasons that may delay the G.I. Joe film.
Theory #1 – The Amazing Spider-Man
Twentieth Century Fox is set to release “The Amazing Spider-Man” a week after the G.I. Joe’s original release date of June 29th. The Spidey movie is getting good word and marketing that it may push G.I. Joe to the back of everyone’s minds. So be aware of the mark of the Spider-Man.
Then again, maybe G.I. Joe would be embarrassed if it fared worse than Tyler Perry’s “Madea’s Witness Protection,” which is scheduled for release on June 29th. Doubt that.
Theory #2 – G.I. Joe: Retaliation Sucks
After big budged bombs of Walt Disney’s “John Carter” and Universal Pictures’ “Battleship,” every action film will be under the microscope to at least reach its break-even point.
However, on Ain’t It Cool News, someone described the film as “nonsensical” and possibly “worse than RISE OF COBRA” from a test screening. But, that’s just one opinion.
Some footage was shown at last month’s CinemaCon, but it didn’t quite garner any comments like above. It was just like any action movie—so the jury still may be out on it.
Theory #3—Joseph Gordon-Levitt to be in the film?
Internet rumors are flying around that Paramount Studios want actor Joseph Gordon-Levitt back as Cobra Commander. Chu kept it under wraps on who is the actual voice of Cobra Commander, but it’s very unlikely a reason to delay a movie just for some voice over work.
Theory #4—Channing Tatum to have an expanded role?
Actor Channing Tatum is on a box office streak with “21 Jump Street,” “The Vow” and the anticipated film “Magic Mike.” And the “G.I. Joe: Retaliation” clip shown last month at CinemaCon showed that he is popular and likable.
AMC Theater’s blogger John Campea wrote this week that “[the studio] wanting to add in more Tatum, and perhaps even have him survive the attack at the beginning of the film.”
Maybe. But, that’s changing a lot to the entire plot. It’ll probably be easier to reveal Tatum as the new Cobra Commander at this point.
Theory #5—It’s all about the 3D money
Oh, sure. This is the confirmed theory. It’s all about releasing the movie in 3D to make more money. But, didn’t “John Carter” and “Battleship” were in 3D and bombed anyways?
One thing for sure, “G.I. Joe: Retaliation” is back in production to shoot more scenes for the 3D.
Dwayne Johnson confirmed via Twitter that the production is “Designing new scenes to enhance 3D.”
Weren’t there enough explosions, flying shurikens and bullets? Whatever the reason—knowing is half the battle. And the fans are probably kept in the dark on this one.
Correction: "Battleship" was not released in 3D for theaters.