‘Brave’ Hits a Bull’s-Eye for Weekend Box Office

– by Gig Patta

Pixar Animation Studios’ fate was the same as its predecessors for its latest animated film.

The animated studios’ “Brave” is the company’s thirteenth animated film that grossed $66.73 million over the weekend.

The weekend result is a little less than 2009’s “Up,” but it fared better than the weekend openings of other Pixar’s films like “Wall-E,” “Ratatouille,” and “Cars.” All these films grossed more than $200 million overall in the domestic box office.

“Brave” is Pixar’s first princess film. It is a about a defiant Princess Merida who must undo the chaos brought upon her father’s kingdom. The voice cast included Kelly Macdonald, Billy Connolly, Emma Thompson and Julie Walters.

Twentieth Century Fox’s “Abraham Lincoln: Vampire Hunter” could slay vampires, but not any of the animated films over the weekend. The movie opened in third place with $16.5 million.

The Timur Bekmambetov-directed movie starred Benjamin Walker as the famous president in his secret war against vampires.

“Madagascar 3: Europe’s Most Wanted” fell to second place with $20.2 million, a decrease of 40.7 percent from the previous weekend. In its third week of release, it grossed more than $157 million.

Sci-fi horror movie “Prometheus” fell to fourth place with $10 million this weekend, a drop of 51.7 percent from the previous weekend. It surpassed the $100 million mark to bring its total to $108.5 million in three weeks of release.

And finally in fifth place, “Rock of Ages” garnered $8 million, a drop of 44.6 percent.

Focus Features’ “Seeking a Friend for the End of the World” also opened this weekend with $3.836 million to place tenth in the weekend box office.

For next weekend, a trio of comedies will open including “Magic Mike,” “Madea’s Witness Protection and “Ted.”

Here is the WEEKEND BOX REPORT for June 22-24, 2012:

1. Brave $60.35 million
2. Madagascar 3: Europe's Most Wanted $50 million
3. Abraham Lincoln: Vampire Hunter $23.021 million
4. Prometheus $13.5 million
5. Rock of Ages $10.809 million
6. Snow White and the Huntsman $3.235 million
7. That's My Boy $2.71 million
8. Marvel's The Avengers $3.860 million
9. MIB 3 $2.150 million
10. Seeking a Friend for the End of the World $1.579 million
Film Abraham Lincoln: Vampire Hunter, Brave, Madagascar 3: Europe's Most Wanted, Prometheus, Rock of Ages