‘Madagascar 3’ Escapes with Weekend Box Office Win Over ‘Prometheus’

– by Gig Patta

Family friendly “Madagascar 3: Europe’s Most Wanted” managed to edge past R-rated sci-fi horror movie “Prometheus.”

The third animated film of the series generated a little over $60 million for its opening weekend. It nearly matched the 2008’s “Madagascar: Escape 2 Africa” earnings of $63.1 million.

Many of the returning actors to voice the film included Ben Stiller, Chris Rock, David Schwimmer, Sacha Baron Cohen and Cedric the Entertainer.

In “Madagascar 3,” the zoo animals are still trying to make their way home to New York City and discover an avenue with a European circus.

"Prometheus" made its debut with $50 million and in second place, which is quite impressive for an R-rated film.

The “Prometheus” cast included Noomi Rapace, Michael Fassbender, Charlize Theron, Idris Elba and Guy Pearce. The movie is about a group of space travelers discovering something sinister on a distant planet.

Another Theron-starred film “Snow White and the Huntsman” fell to third place with $23 million, a drop of 59.1 percent from the previous weekend. Its total gross for the film is $98.5 million in its second week of release.

In rounding out the top five, “MIB 3” earned $13.5 million and comic book movie “Marvel’s The Avengers” grossed another $10.8 million for the weekend.

For next weekend, the Broadway musical adaptation “Rock of Ages” and Adam Sandler’s comedy “That’s My Boy” will make their ways into theaters.

Here is the WEEKEND BOX OFFICE REPORT for June 8-10, 2012:

1. Madagascar 3: Europe's Most Wanted $60.35 million
2. Prometheus $50 million
3. Snow White and the Huntsman $23.021 million
4. MIB 3 $13.5 million
5. Marvel's The Avengers $10.809 million
6. The Best Exotic Marigold Hotel $3.235 million
7. What to Expect When You're Expecting $2.71 million
8. Battleship $3.860 million
9. The Dictator $2.150 million
10. Moonrise Kingdom $1.579 million
Film Madagascar 3: Europe's Most Wanted, Marvel's The Avengers, MIB 3, Prometheus, Snow White and the Huntsman