When you're making a film with the title Star Wars: The Force Awakens, you have the luxury of basically not having to promote it. Literally. If you never released a trailer, or printed a poster, the name "STAR WARS" on the marquee would still mean people are lined up around the block on opening night. This luxury also affords you the ability to be patient and thoughtful when it comes to what promotional material you do release.
According to director J.J. Abrams, there are enough money shots in this film to make an abundance of teasers and trailers to promote it. The hard part is deciding which ones to use, and how. "There’s sort of an abundance of riches with the stuff we could put out so we’re just trying to make sure it’s as good as it could be before we put anything out," he tells the Irish Examiner. "The disaster would be to race something out for the sake of making an impact and it being not as good as people deserve."
As for what we have seen, in the only teaser so far, Abrams is quick to point out that "the truth is it's like we haven't shown anything yet." He continues, on the caution with which they're handling what gets put out there, "We don’t want to be coy but we have almost a year until the movie comes out, so we have to be smart about what we say and when." He assures, "We’re always having conversations about it."
In closing, the director sounds excited about sharing the film- in its entirety- with the fans: "I would say thank you for being interested. Thank you for your patience and honestly, I can’t wait for you to see the film."
What kind of Star Wars fan are you? Do you want more, more, more in terms of trailers? Are you do want to walk into the theater having seen/heard as little as possible about the film?
SOURCE: Irish Examiner