While Warner Bros. and DC are certainly not currently enjoying the same success in their DC Extended Universe as Marvel is having with their own Cinematic Universe, there’s no denying they have a pretty solid grip of things on the TV front. On The CW alone, they have shows like Arrow, The Flash, Legends of Tomorrow, Supergirl, and iZombie (which was published under their Vertigo imprint), so based on that alone, it wasn’t surprising to hear just how well their TV brands are doing.
According to THR, during a Time Warner conference call, Time Warner CEO Jeff Bewkes revealed that the DC TV series generated more than $1 billion in revenue a year. To put things into perspective, neither of the DCEU films this year have grossed that much. Batman v Superman (disappointingly) made $873 million worldwide, and Suicide Squad (surprisingly) was able to rake in $745 million worldwide. Marvel studios, on the other hand, was able to crack $1.1 billion with Captain America: Civil War alone.
Obviously, this comparison isn’t quite fair. Marvel is 13 films into the universe, while DC is only three in — and the comparison to TV is even less fair, as it’s impossible to get a read on the actual profit Time Warner takes in from the DC shows. They may take in $1 billion in revenue from the series, but I’d be curious to know what their total production and marketing costs were across the board so that we could get a better read on what kind of cash they’re actually making when all said and done.
That being said, $1 billion is still big money no matter how you slice it, and there’s now way we’d be getting the wide breadth of shows we’re getting now if it wasn’t working for them. As such, I give them mad props from taking advantage of the world we’re living in. Marvel has their own strategy of keeping their characters a part of the same universe across the board, but DC has allowed multiple incarnations of characters, which has ultimately allowed them much more creative freedom.
Not only that, but this approach gives them multiple chances with comic fans. If they hated Henry Cavill’s performance as Superman in the movies, then maybe Tyler Hoechlin’s interpretation will be more to their liking.
What do you think? Do you like the fact that this approach seems to be working for DC, or do you prefer them to take the Marvel approach? Let us know your thoughts down below!
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