Marvel generally does a solid job of keeping fans in the loop of when their films are set to hit theaters. A few years ago, Marvel Studios president Kevin Feige went out on stage and announced the entirety of Phase 3 of the Marvel Cinematic Universe. There have been some changes along the way. One film fell off the slate, two came on, and there have been some oh-so-minor shifts along the way. However, by and large, despite the living, breathing nature of the slate, they still manage to let audiences know ahead of time of these big changes.
They’ve even gone so far as to give us some release dates for some unknown films past 2019 and past Phase 3. Largely used to claim their stake in the ground, there’s even a good chance that they have little idea of what they’ll end up putting there, but the wheels of strategy and marketing keep on turning. Before this latest push, Marvel had slated three unknown films for 2020: one in May, one in July, and one in August.
Now, it sounds like they’re shifting things slightly yet again, pushing back the July 10, 2020 film to August 7, 2020, less than a month. Of course, it should go without saying that this is just a strategy move. Given we’re a solid three years out, there’s no way this has to do with any development woes, and since it’s only a month, it likely has to do with taking advantage of a certain time of year.
There’s likely a more straightforward answer in this case, however. As was revealed by Borys Kit on Tuesday of this week, Disney is planning on releasing Indiana Jones 5 on July 10, 2020. Given that cannibalizing your own property is PROBABLY bad business, it makes sense for them to shift the Marvel film to August.
Plus, given the shifting landscape of the Marvel Cinematic Universe, it’s not unreasonable to guess that Marvel will be introducing a new character in 2020, and given the success Guardians of the Galaxy had that month, perhaps they’re just trying to set up some new superhero for best chance of success.
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SOURCE: Disney (via Screen Rant)