Right now, virtually every network under the sun is creating their own streaming service. After all, why license out your content to Netflix if you can reach straight to the consumer yourself, right? Disney is the latest company to take this approach, and if there’s a company who could get it right, it’s them.

But how much would a service like theirs be worth? According to a Morgan Stanley note (via Business Insider), should Disney’s streaming service hit 30 million subscribers in the next 10 years (for reference, Netflix currently has around 105 million), it could be worth around $25 billion.

For comparison, according to CNN earlier this year, Netflix is worth a whopping $70 billion. But as leaders in streaming content, we can only expect as much.

Benjamin Swinburne, an equity analyst at Morgan Stanley wrote:

“Disney’s brands and content depth and breadth give it a unique opportunity among existing content producers to build a large global customer base in a direct to consumer streaming model.”

Of course, this doesn’t mean Disney’s success is a given. Disney is still new to this game, and there’s no way of knowing just how a behemoth like them will treat this market, and for all we know, they may make big mistakes that come with being a part of a large conglomerate.

What do you think? Is Disney destined to succeed in this streaming space? Let us know down below!

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SOURCE: Business Insider