In an age where studios are looking for ways to reduce the window from a filmâ€™s theatrical release to its home release, premium ticket sales are an increasingly important aspect. Theaters need to find a way to get audiences out of their homes and into the theaters, and the main means of doing so nowadays is both 3D and IMAX.
While IMAX seems to have been genuinely accepted by cinephiles, no one really seems to actually care for 3D unless it was made specifically with the format in mind. If youâ€™re one of those folks, then this news from Guardians of the Galaxy Vol. 2 director James Gunn may be a godsend. As per usual, Gunn took to Facebook to share some new nuggets of information for his upcoming film. In this particular post, he shared a new IMAX poster.
In addition to this new IMAX poster, he also discussed the benefits of seeing the film in each premium format.
â€œThose who have followed me awhile know that IMAX is the optimal way to view a Guardians movie. I personally oversee the 3D, crafting every shot, and only in IMAX do we shift aspect ratios during big scenes so that you get nearly 30% more screen size than anywhere else. Unlike many other films today where screen size shifts and 3D are afterthoughts, we plan our aspect ratios during the script stage, and every single shot is tailored for 3D as we shoot it. Guardians of the Galaxy Vol 2 is designed to be a fully immersive experience to be seen IN theaters. I’m glad that we’ve been able to partner up with IMAX from the moment of its conception.â€
Iâ€™m often with most movie lovers when it comes to the format. I donâ€™t like 3D, and while I enjoy IMAX, I usually donâ€™t bother with it more than a couple times a year, mostly since trekking out to the IMAX around where I live takes a good hour out of my day. That being said, when a film is created from the ground-up as a 3D cinematic experience, I may change my tune. While Iâ€™ve always been critical of the story and characters in Avatar, thereâ€™s no denying what a great cinematic experience 3D brought to it.
While itâ€™s impossible for us to tell if Guardians of the Galaxy Vol. 2 could possibly match that experience, between the crazy colors, the plethora of visual effects, and the cartoony cinematic style, it seems like as solid candidate for 3D if we ever saw one.
What do you think? Has Gunn swayed you? Do you plan on seeing Guardians of the Galaxy Vol. 2 in 3D, or will you be sticking to good olâ€™ standard format? Let us know down below!
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SOURCE: James Gunn (via Facebook)