HBO and Netflix. Here are two names that are often spoken within the same breath. One is a pioneer on cable TV, and one is a pioneer in streaming. Both are also contributing to audience’s moving away from theaters to their own home experience.
But just because the pair of companies are executing a lot of the same things, don’t think that they’re trying to mimic one another. Speaking at Mipcom to receive a Variety Vanguard Award, HBO CEO Richard Plepler said:
“We’re not trying to be Netflix. They have grown, we’ve grown. The reason I think we over-index in each other’s homes is [our customers] are entertainment junkies, they like great entertainment. It’s never been about them or us.”
The man has a point. As someone who falls under that “entertainment junkies” umbrella, I can say that both HBO and Netflix fall are worth the money spent each month, simply for their original shows and programs alone. That being said, the content they produce is incredibly different, and their overall strategies don’t really seem to cross over a whole lot.
Yes, they both produce shows and films, but Netflix seems to be a lot more aggressive with their approach — opting to go in debt in order to increase their catalogue — whereas HBO is still straddling two worlds. They’re not only pushing their monthly service, but their cable deals, and as such, are still very much tied to old ways of doing things, all while pursuing more non-traditional things.
What do you think? Do you agree with Plepler, or do you think HBO definitely has their eyes on the streaming giant? Let us know your thoughts down below!
Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.