– by Joseph Jammer Medina

Comic book fans knew something was up as soon as that first trailer dropped. Despite all the touting from Marvel and IMAX that Inhumans was breaking new grounds as a series shot on IMAX digital FOR IMAX, the series itself looked no better than your average mid-budget network TV show.

Heck, given the amount of effects that were needed and the how otherworldly the characters were supposed to be, the chinks in the budgetary armor were wholly visible for all to see. And not only was the budget bad, but the story was embarrassing.

So who’s the culprit here? IMAX CEO Rich Gelfond is blaming customer expectations:

“Customers expected a production akin to a mega-budget blockbuster movie, rather than pilots for a television show. Moreover, the fact that this was Marvel IP set the bar at a level you wouldn’t see from other pieces of content or IP because of the reputation and the high production value of Marvel movies.”

We could not disagree more. Throughout the early marketing of Inhumans, Disney Media Networks and Disney|ABC Television Group touted how unprecedented and bold this was for the medium, and that they were spearheading new ways to launch great TV.

You can’t tout amazing IMAX visuals and then phone in on the actual visuals. What’s the point of shooting IMAX if the visuals look like garbage? Rather than expect audiences to re-align their expectations, they really should have upped to budget and efforts to series to cable and streaming-quality. That would have made for an interesting watch.

So what does this mean for IMAX going forward?

“Going forward, we intend to take a more conservative approach consistent with the Game of Thrones approach to capital investments and content. We will be more conservative when considering whether to invest our own capital; and if so, to what extent.”

This is a shame, because had they done this same deal a couple years back with, say, Daredevil, it would have been a runaway success. No, IMAX, this is not our fault, this is your fault, and this is Marvel’s fault. You can’t create a cheap product and then blame the package it’s in. Now, thanks to a terrible show getting an amazing IMAX treatment, they’re no longer taking risks on potentially good shows.

This is what we call stupid Hollywood thinking, folks. It’s when companies infer the most simplistic and lazy conclusions. The correct and less lazy conclusion here would be “the show is bad, and we’ll work harder to make sure when we get a show on IMAX, that it’s not bad,” but that would be laying the blame on thick, wouldn’t it?

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SOURCE: Deadline

  • randomironicname

    Most of the IMAX-ish stuff that I noticed was just really awesome raindrops. All that money could have been spent on Meduas’s hair, Attilan set designs or maybe better writers. I’ve given up and probably won’t finish out the season. It really was a disappointment.

  • Food4Thought

    It sucked. There I successfully explained it. You’re welcome

  • TamosC

    Stings when you do something on the cheap hoping fanboys blindly buy into it en mass then you get called out for it. This guy seems to be under the impression they will be punishing fans by not investing their (and the operative word he used which shows solely where they are coming from) CAPITAL. Keep your capital sport and we’ll spend our capital elsewhere..

  • Linus Ekström

    The entire show has been a farce from the start, from director choice, to casting announcement, to trailers, to visuals, to script, all the way to basic tv making. They should have dropped the show when they had the chance.


    Marvel, INHUMANS is the Old Yeller with rabies that you should have taken out back and put out of its own misery.

    The series makes no sense to exist and deserves to be a film series along with Namor and Black Panther for the next phase of Marvel films 2019 and beyond.

    I would love to see Namor, Black Bolt, Tony Stark, Black Panther and Dr. Strange pulling the strings as the Illuminati and going against the Hulk in a future film but it can’t happen at this point unless INHUMANS gets its own film franchise.

    Also, they spend most of their time orbiting the moon, so having them come Earth, try to blend in a rarely use any of their God-like abilities just further demonstrates the studios lack of faith in making a solid product from the property.

    If five years ago someone told me they were making a Guardians of the Galaxy film I would ask why would they waste their time but now we see with the right minds in the same room they could pull anything off so why not try it with INHUMANS? Gorgon, Triton, Karnak and Lockjaw can well enough produce a mix of action and good comedy while Medusa and Black Bolt tend to more serious issues involving the longevity of the Attilian kingdom. I don’t think the way they have Maximus the Mad established now makes him for an interesting villain since in the comics is is super genius that can create anything he thinks of and we don’t really see much of that. I would prefer him to have a similar role that of which Loki has in the Thor series while the fight other powerful villains like Lash, The Unspoken, Lineage, Blastaar, The Supreme Intelligence or if possible Ronan The Acusser.

  • TheOct8pus

    Everything about this project was wrong.
    -They wanted to do a television-budget version of a Marvel comic, so they chose an FX heavy subject like Inhumans (as opposed to low-tech heroes like Daredevil, Punisher etc.).
    -They hyped up the IMax thing, even though their budget didn’t allow for mind-blowing effects
    -They rushed the whole thing, giving us a shit script with half baked characters
    -The characters themselves are BORING. They should have taken a GOTG approach and made these obscure characters into fun goofball weirdos. Or gone the opposite direction and made them dark and violent….something. Anything but what they came up with.

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.