– by Joseph Jammer Medina

The folks over at New Line have a lot to celebrate. The midbudget horror film IT, based on the Stephen King novel of the same name, is looking to make it big this weekend.

According to Deadline, Andy Muschietti’s adaptation brought in a record-breaking $13.5 million on Thursday. This beats out the already-astounding $12.7 million that Deadpool brought in Thursday nights back in February of 2016. That movie went on to make $132.4 million in its opening three-day weekend.

Current tracking has IT projected to exceed $90 million, and some trackers even have it breaking $100 million, which is virtually unheard of in the genre. Yes, horror movies have a track record of being successful, but it’s usually due to their low cost and slow burn in theaters, and not so much due to it hitting it big on opening weekend.

RELATED: IT Review: A Funny, Heartwarming, Disturbing, Yet Rewarding Adaptation Of Stephen King’s Iconic Novel

This is both a huge surprise and not. Yes, it was expected to do well, but perhaps not THIS well. For starters, the film is based on one of the King’s most acclaimed novels. It’s always had a high place in a lot of his fans’ hearts. It was a horror book, yes, but it was about so much more than that, and that’s what’s allowed it to stand the test of time. So no matter what, there was a built-in audience for it.

There was also evidence of hits impact when the trailer hit YouTube. When it did hit last March, it generated 197 million views in 24 hours, which broke the record set by The Fate of the Furious — no small feat. And it seems like those numbers were no fluke. According to PostTrak, most of the film’s audiences came thanks to the strength of its trailers on YouTube.

Furthermore, this is all bolstered by the fact that the movie is great! Critics are generally agreeing that this is a big winner of a Stephen King adaptation (in stark contrast to The Dark Tower), and it’s currently sitting at a 90 percent on Rotten Tomatoes. That may very well result in the film performing on the high end of expectations, because as we’ve learned, that fresh logo does a lot to bring in audiences.

Given the terrible time the box office has been having for the past month-plus, this is a much needed shot of adrenaline for the industry, and proof of the hunger for high quality horror flicks.

Will you be seeing IT this weekend? Let us know down below!

Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.

SOURCE: Deadline

  • Kindofabigdeal

    Got my tickets for me and my Losers Gang tonight at 7:00.
    I really hopes it’s as good as they say and that it does well if so. It has a great source material, nostalgia for those who never read the book but seen the novel, and newcomers who saw the trailer and think it looks like a scary clown flick. All that coming together when there isn’t anything else worth seeing can possible lead to an Irma sized success.

  • Weresmurf

    Seen it twice already. Great adaptation that isnt without its flaws. It suffers from its lower budget (i.e. no large scale bird scene for Mike) but excels in creating a dark ANOES like fairytale. Awesome movie.

    • Joseph Jammer Medina

      The budget aspect didn’t affect its quality for me. I didn’t miss any of the scenes that were gone from the book. Then again, I’m never one to go in with certain expectations regarding specific scenes in adaptations.

      • Weresmurf

        For me it was the absolute truncating of Mike Hanlon. Giving his characteristics to Ben Hanscom as the historian, literally being the character to get their hand on a gun of all things (holy shit that was an unfortunate stereotype to result in) and the fact he had one of the coolest encounters with Pennywise removed, where Pennywise changes into the giant bird at the foundry. Hanscom could have easily been his role, working with his dad after school at a slaughterhouse with zero loss to story. Mike could’ve gone to the school and been the kid fascinated with history. Unfortunately he’s relegated to being a deus ex machina only present so the kids can get their hands on a bolt gun at that point. Probably the one tragic flaw of the movie.

        Well that and the utter removal of the bullies storyline.

        • DAH

          Im a big fan of the book and even tho I have not yet seen it (im going tomorrow night)…my friend told me he basically just turns in to “living dead” type forms….which Is very dissapointing as I really wanted them to show Pennywises amazing transformation skills….and the bird was at the top of that list (along with the swarm of flying leeches)…I mean they even had the Paul Bunyan statue my friend said..but that was not used either (most probably gonna use it in part 2 tho…like when Richie as an adult has his second encounter with the statue)..but The Bird in particular would of been really creepy especially if it was done realistically….the way Birds tilt there had and close there eyes..close up like on David Attenbourough documentaries is super creepy shit….think “A Bugs Life” bird with far better CGI….”sigh”….

          • Weresmurf

            “my friend told me he basically just turns in to “living dead” type forms”

            Not really sure where your friend got that honestly. The lower budget caused a few changes to a less FX heavy sort of death.

            Pennywise does change forms (after all, Pennywise IS only one of IT’s forms itself), however due to rights issues, they couldn’t use the ones from the novel allegedly. However, the ones they do use for Stanley Uris, are great, showing his personal fear of something and how it comes through. Also, the way IT shifts its form into a more beastly form, especially at the midway point is great honestly. This ‘living dead’ idea, I don’t honestly agree with, it never looked like that.

          • DAH

            Spoiler Warning!! – Ive now seen the film….and yeah I can kind of see were my friend was coming from the transformations were all humaniods, the lady in the picture with grey skin..looked living deadish to me (apart from teh teeth), the leper (well obviously)…the kid running with no head..(obviously)…the zombie kids in the sewer (obviously)…..the dead georgie…maybe it just the projector scene that was abit different….but he just transformed BIG..I think what he meant was they were all pretty similar..something abit different would of been great..(like the above mentioned bird)..i mean even the leper and the lady had the similar facial structure with the wonky eyes..one higher than the other….of course not that im saying the films bad…it was excellent and I loved the attention to detail….like in Bens room he had the book “The Frog Prince”…..and ofcourse that story features a Princess who kisses the Frog to break the curse and turn him back into a Prince…..which obviously was his inspiration for that scene in Pennywises lair with Beverly…..im sure there are others so im defintley going the cinema to see it again….

          • Weresmurf

            When you do, and the Librarian gives him the book, look for the second Librarian, the clone of that Librarian, standing right behind him looking like shes ‘ready to pounce’.

            Hint: The woman who gives Ben the book isn’t ‘the real Librarian’ hence why she’s so pissed to find him downstairs 😉

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.