A few days ago, a bombshell was dropped — granted it was a bombshell we saw coming. Disney announced their plans to drop their Disney-branded properties from Netflix starting in 2019, and launch their own streaming service. This service would not just contain their movies and shows, but would also have original programming that would prove as an extra incentive for Disney fanatics to sign on.
However, while it seemed clear that their big movies from both Disney and Pixar would be leaving Netflix, what was not clear was the fate of the Star Wars and Marvel properties. Yes, Disney does own these brands, but would they also be making the leap to the more family friendly streaming service? To us, it seemed like an obvious move. While those movies definitely skew a tad older, they’re by no means off-brand for the House of Mouse. Plus, as someone who already gets their fill of Disney films in theaters, the addition of Marvel and Star Wars would go a long way to actually entice someone like me. Heck, it could be an opportunity to focus on an original Star Wars series, right?
It seems to be a smart movie, but it’s by no means a done deal, as anew report from Reuters indicates. According to Netflix chief content officer Ted Sarandos, Netflix remains in “active discussions” with the entertainment conglomerate regarding the fate of the Marvel and Star Wars properties. Sarandos also stated that he believed that the Disney service would be “complementary” to Netflix, as Netflix also contains family friendly content from other studios like Illumination and Dreamworks Animation.
If you think Netflix is scrambling right now, or that they didn’t see this coming, think again, Sarandos stated that he thought this movie from Disney was “a natural evolution,” and reiterated on their strategy to focus on original programming.
“That’s why we got into the originals business five years ago, anticipating it may be not as easy a conversation with studios and networks.“
Honestly, from a personal perspective, the more I think about it, the more I feel like this service from Disney — unless they can create some huge incentives with original content — is an unnecessary one that won’t be worth the cost. This will especially be the case if Marvel and Star Wars stick around.
But what do you think? Should Netflix and Disney continue having Marvel and Star Wars properties on Netflix, or should Disney shift those over to their own streaming service? Let us know your thoughts down below!
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