When the first season of House of Cards first hit Netflix a few years back, many of us didn’t really know what to think. Sure, the consensus was that the show itself was a solid piece of TV, but what about the format? Would audiences take to entire seasons being dropped on the streaming service at once? What would that do with the water cooler culture that surrounded serialized TV? Would this eliminate TV shows being a pervasive part of pop culture discussion throughout the year?
Turns out all that concern mostly seemed to be for naught. While, yes, it did change the way we consumed and talked about TV, it didn’t necessarily do so for the worse.
It’s now 2016, and as of this writing, Netflix has 30 original scripted series in “various stages of development or release,” Variety reports. Without a doubt, Netflix has left their mark on scripted TV. With shows like Fuller House, Stranger Things, Daredevil, Jessica Jones, Luke Cage, House of Cards, Love, Unbreakable Kimmy Schmidt, Orange is the New Black, Sense8, Master of None, Narcos, Black Mirror, and many others on their plate, their shows not only make up a lot of their own traffic, but most of them actually manage to permeate the cultural zeitgeist in a big way.
Well, it sounds like they’re looking to also conquer unscripted television. According to the same report from Variety, the streaming service plans to debut 20 unscripted shows in 2017. Coupled with the scripted shows that are in development and likely set to release next year, that will effectively double their original content. One of their big unscripted series they are set to debut a show called Ultimate Beastmaster, which is produced by actor/director Sylvester Stallone and The Biggest Loser executive producer Dave Broome.
All in all, this brings Netflix’s programming lineup to 1,000 hours of original programming, and according to Netflix chief content officer Ted Sarandos, that’s a conservative estimate!
This is all in conjunction for their long term goal, which is that eventually their original content make up 50% of their total available content. In the ever-changing landscape of streaming services, every studio seems to be developing their own means to reach the fans directly. This move from Netflix to create more original content is a way to guarantee that when their library is pulled away from them by the license owners of non-original shows, that they won’t be left out in the cold. 2017 looks to be a deliberate step in that direction.
What do you think of this news? Do you think the ramping up of original content is the right move for Netflix? Let us know your thoughts down below!
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