There is a definite trend in the marketing of animated films. First they tend to have a trailer that gives very little away in terms of plot, character, or motivations, and focuses solely on the jokes meant to get kids in the theaters. Earlier this year, with the release of the first SING trailer, that's exactly what we got. A bunch of one-off jokes and pop culture references. Given the trend, I'm usually not one to judge so harshly early on. It's usually the second trailer that has more weight to it.
This is exactly the case with SING. With its second trailer, we get into the motivations of the characters, and the struggles they face. While the jokes from the first trailer are mostly here, this particular trailer does a much better job at getting me to care about what's going on, and given that, I certainly hope the film delivers on that front. And on an interesting side note, Matthew McConaughey's performance as the koala is the most un-McConaughey performance I've ever heard from the actor, as I didn't even realize it was him.
Check out the trailer below!
"Illumination has captivated audiences all over the world with the beloved hits DESPICABLE ME, DR. SEUSS' THE LORAX, DESPICABLE ME 2, AND MINIONS, now the second-highest-grossing animated movie in history. Following the release of THE SECRET LIFE OF PETS in summer 2016, Illumination presents SING at the holidays. Matthew McConaughey, Reese Witherspoon, Seth MacFarlane, Scarlett Johansson, John C. Reilly, Taron Egerton and Tori Kelly star in an animated feature about finding the shining star that lives inside all of us.
Set in a world like ours but entirely inhabited by animals, SING stars Buster Moon (Academy Award® winner Matthew McConaughey), a dapper Koala who presides over a once-grand theater that has fallen on hard times. Buster is an eternal optimist—okay, maybe a bit of a scoundrel—who loves his theater above all and will do anything to preserve it. Now facing the crumbling of his life’s ambition, he has one final chance to restore his fading jewel to its former glory by producing the world’s greatest singing competition.
Five lead contestants emerge: A mouse (Seth MacFarlane) who croons as smoothly as he cons, a timid teenage elephant (Tori Kelly) with an enormous case of stage fright, an overtaxed mother (Academy Award® winner Reese Witherspoon) run ragged tending a litter of 25 piglets, a young gangster gorilla (Taron Egerton) looking to break free of his family’s felonies, and a punk-rock porcupine (Scarlett Johansson) struggling to shed her arrogant boyfriend and go solo. Each animal arrives under Buster’s marquee believing that this is their shot to change the course of their life.
Featuring more than 85 hit songs, Sing is written and directed by Garth Jennings (SON OF RAMBOW, THE HITCHIKER'S GUIDE TO THE GALAXY) and produced by Chris Meledandri and Janet Healy."
SING hits theaters on December 21, 2016.
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SOURCE: Illumination Entertainment