It goes without saying that piracy remains a big issue in Hollywood. In fact, every entertainment medium, from books to music and comics, has had to deal with piracy on some level.
We’re a short couple weeks away from the Blu-Ray release of STAR WARS: THE FORCE AWAKENS, a film that Disney’s had amazing control over since the film’s release last December, and while shaky camcorderfootage of the film has made its way online, Disney has done a pretty good job at limiting the amount of exposure to mainstream audiences. Sure, if you wanted to find it, you could, but it wasn’t nearly as prevalent as one would expect. It also helps that STAR WARS is a film that needs to be experienced in as high of a quality as possible, so in a sense, those copies didn’t really do much to sate fans of the franchise.
Yet even the almighty powers of Disney could not prevent the inevitable high-quality piracy of the film. According to TorrentFreak, the full Blu-Ray rip of the film has leaked onto torrent, hosting, and streaming sites like The Pirate Bay and KickassTorrents.
The first copy appeared yesterday, and within 12 hours, has already received over 250,000 downloads–a number that’s expected to hit the millions before the Blu-Ray even hits the shelves. Given the high quality of the leak, one has to wonder if this will affect the sales in any way. Of course, that’ll be nearly impossible to track, because no matter what, the Blu-Ray is bound to sell gangbusters, and many STAR WARS fans are likely to purchase the film even if they couldn’t wait the extra two weeks to watch it from the comforts of their own home. If history has proven anything, it’s that STAR WARS fans are completionists, and they’ll flock to stores in droves just to get the latest edition of the same film they’ve purchased several times over.
So despite the disappointment Disney is likely facing over the leak, it’s doubtful that it will result in any measurable hit to the official release.
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