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– by Joseph Jammer Medina

What makes a perfect trailer? It’s a question that practically no one agrees on. While it’s popular to say that we want a trailer that doesn’t spoil anything, the downside of that approach is that it reveals next to nothing about the actual plot of the film.

That was the approach of films like Brave and Blade Runner 2049, and while it may help keep film purists…pure, it doesn’t really do much to sell to mainstream audiences. Sometimes, you need to give an audience member a reason to go to theaters.

It’s with that in mind that Star Wars: The Last Jedi director Rian Johnson is warning fans about the upcoming trailer for the film, which is set to hit tonight during Monday Night Football.

Here’s what he had to say:

That’s right, it may be a good trailer, but it sounds like it will have some spoilers — or at least some mild reveals that could potentially sully the moviegoing experience.

Of course, Star Wars is one of those brands that has an advantage over most. We’re sure around $1 billion worth of people would likely see this film without seeing a single trailer. Perhaps with a film like this it makes more sense to avoid sensitive material.

What do you think? Will you be avoiding this trailer in hopes of going in clean? Let us know your thoughts down below!

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SOURCE: Rian Johnson

  • Neil Pye

    Star Wars is one of the few properties that doesn’t need any plot reveals or spoilers in the trailers. The massive fanbase is coming to watch it anyway. Shit. the only thing they need to show is a title. People will still show up in droves.

    • Weresmurf

      Yep. It’s basically cinematic teflon.

    • Mad Barchetta

      Was going to say exactly the same thing. To be honest…they already have about 7-8 hours of trailer material already. It’s called Eps 4-7.

  • Victor Roa

    UGH………. uhhhhhhh, no, this is an entire franchise with Gungans, Ewoks and anthrmophic robots that make sad noises. Fuck film purity, most of us are grown adults with maybe a keychain that makes us happy to think about these films….. mine happens to be an obi wan kenobi lightsaber keychain.

  • randomironicname

    There is too much time until the film comes out for me to avoid whatever spoilers the trailer will have. I might as well bite the bullet.

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.