X-MEN: APOCALYPSE is officially four weeks away and, while so much of the public’s focus lately has been on Marvel’s CAPTAIN AMERICA: CIVIL WAR, Fox wants to make sure you know that the X-Men are here to stay.
There are two new international TV spots for the Bryan Singer joint. You can see them here:
It’s certainly an interesting tipping point for the current superhero boom in Hollywood. While there have been some fairly close releases in the past, most people can tell when a Comic Book Movie is meant to be more of an Event movie than your typical standalone story. I’m referring to the difference, let’s say…THE WOLVERINE and X-MEN: DAYS OF FUTURE PAST, or MAN OF STEEL and BATMAN V SUPERMAN, or ANT-MAN and AVENGERS: AGE OF ULTRON. In the current scenario DC, Marvel Studios, and Fox are all releasing Event Films- BATMAN V SUPERMAN: DAWN OF JUSTICE, CAPTAIN AMERICA: CIVIL WAR, and X-MEN: APOCALYPSE -within the same 60 day span.
With X-MEN: APOCALYPSE coming last of that trifecta, the film’s PR department is facing an uphill battle to both differentiate itself and give genre fans an incentive to come out for a third “epic multi-hero showdown” in as many months.
How do you think they’re doing so far? Is X-MEN: APOCALYPSE on your radar? Sound off!