A report from Yahoo confirms that Universal Pictures is prepping a teaser for Super Bowl XLIX. As of now, it’s the only confirmed studio to be doing so, and it’ll be doing it for Jurassic World. SuperBowl are notoriously pricey, and this year will be no different. The asking price for a 30-second spot during the telecast is now a whopping $4.5 million, which is a 12.5% increase from last year’s rate.
To date, the single most expensive ad run during the Super Bowl was Chrysler’s spot from 2011. The two minute ad cost the company $12.4 million.
Jurassic World will be arriving in theaters on June 12 of this year, with massive expectations. Universal is hoping that it will not only bring the Jurassic franchise to a whole new generation of fans, but will effectively reboot and relaunch the brand- which lost much of its luster after Jurassic Park III came out in 2001 to middling reviews and less than half the box office haul of the original 1993 classic. The original film earned over a billion dollars worldwide, on a budget of just $63 million. JP III, on the other hand, cost $93 million and pulled in under $370 million.
By jumping on the Super Bowl gravy train, Universal hopes to grab the attention of fans and entice them to return to the dinosaur action series. It won’t hurt that the film is being anchored by Chris Pratt, hot off of Guardians of The Galaxy and, as of now, not over-exposed to the masses.