As we've already previously reported, BATMAN v SUPERMAN suffered quite the substantial drop in box office sales last weekend. In fact, it dropped 68% from its opening weekend, a number which, according to THR, is the second largest second week drop for a superhero flick, and is topped only by the much-maligned X-MEN ORIGINS: WOLVERINE, which dropped 70% in its second weekend.
This drop seems to be a direct result from the terrible critical response to the film, as well as the lukewarm/mixed fan reaction. All in all, one has to wonder what the folks over at WB are thinking. After all, this is a movie that seemed guaranteed to break $1 billion, and now it seems to be dragging its way to $800 million. If the response from Jeff Goldstein, Warner's domestic distribution chief, is any indication, they aren't losing much sleep over there.
"We're not concerned with the drop. No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We’re most focused on where we are in total. And our global number is huge."
Indeed, their global number is pretty big. As of this writing, it's at $682 million -- not a bad number for any film that isn't called BATMAN v SUPERMAN. It's already passed the worldwide box office haul for the first film in the DCEU, MAN OF STEEL ($668 million), and as the studio is so careful to point out, it's also surpassed the likes of IRON MAN ($585 million), ANT-MAN ($519 million), THOR ($449 million), and CAPTAIN AMERICA: THE FIRST AVENGER ($370 million). Not only were all of these films considered successes, but they also went on to have sequels.
We can understand the comparison, and while one can't ignore the fact that BATMAN v SUPERMAN has surpassed those films, it's hard to ignore the budgetary differences. Each of those Marvel flicks were made for around $150 million apiece, whereas BvS was made for a reported $250 million -- and there are rumors that its budget even exceeds $400 million, though again, that's just a rumor. As such, comparing these films does seem a bit...false.
Either way, JUSTICE LEAGUE PART ONE is a short week a way from its shooting date, so unless something drastic has been going on behind the scenes, it sounds like WB is staying the course for their slate of films.
What are your thoughts on Goldstein's comments? Let us know in the comments down below!
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