As many of you already know, the embargo will lift for Justice League reviews tonight at 11:50pm PT/2:50am ET, but in a strange move, Rotten Tomatoes will not be showing off the score for the film as the reviews roll in, but will instead be “revealing” the score at 12:01am ET on Thursday.
That means we will have nearly 24 hours worth of reviews already on display before the actual score is revealed. Why is this?
Well, if you go to Justice League’s Rotten Tomatoes page, you’ll notice this little message.
Interesting, right? This appears to be a way for Rotten Tomatoes to promote their new Facebook show See it/Skip it. It’s unclear at this point, if this is by request of Warner Bros., some sort of joint effort between them and Rotten Tomatoes, or something Rotten Tomatoes is trying out by themselves. We have reached out to a Warner Bros. rep for clarification and have not heard back yet.
It’d be easy to think of this as another attempt for Warner Bros. to hide the score for Justice League, but in many ways, if they didn’t have faith in the film, this approach would be much worse for them. How bad would it be for them to allow this to reveal to happen if it ended up at another rotten rating? With this in mind, we have to think that the studio has at least some faith in the movie, and that this reveal could even work in their favor should critics view the film favorably.
Additionally, the silver lining here could be that this will force audiences to actually look at the written reviews and take a more proactive look at what the critics are saying rather than relying on the almighty Tomatometer.
What do you think this means? Let us know your thoughts down below!
Justice League hits theaters this Friday!
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SOURCE: Rotten Tomatoes