There is quite a bit riding on Wonder Woman. While the DC Extended Universe has yet to have a box office dud, the actual reception of the films have been less than stellar. This puts Wonder Woman in a bit of an inopportune place. Not only does it have the weight of being the first modern female-driven superhero film, but it’s the film burdened with turning around the narrative surrounding the DC Extended Universe. What makes the film's success especially difficult to gauge is that fact that it’s a standalone flick, which tend not to fare as well as team-ups.
So taking into account the previous films, the trailers, the buzz, and everything in between, what is the film tracking to make in its opening weekend in North America? According to TheWrap, most independent trackers have the film pegged at around a $65 million opening, and one service has it debuting at $105 million. A report from Deadline corroborates the $65 million range, so when all said and done, it sounds like that’s the consensus.
On the surface, this could seem to spell trouble for Wonder Woman. After all, the DCEU franchise whose last two films have premiered at $166 million and $133 million, respectively. But don’t let that fool you. A $65 million opening, while modest, is kind of par for the course for standalone franchise-starting films.
Marvel movies like Thor, Ant-Man, and Captain America: The First Avenger have all debuted at around $65 million, and they’ve all gone on to have sequels. Of course, one key difference here is that Marvel Studios tends to rein in their budgets, with films like those having a budget under $150 million. Warner Bros, on the other hand, tends to throw a lot more money at their efforts, but as of this writing, there is no confirmed budget.
So when all said and done, assuming a budget of $175 million or less, a $65 million opening could be okay as long as the movie is perceived as great by fans and critics. That will be the overall deciding factor. If the movie is reviewed well and receives great word of mouth, then audiences will come to the theater in its successive weeks, helping to give the flick a longer tail at the box office. When all said and done, the problem with the DCEU films have been their reception. After the amazing opening weekends of Batman v Superman and Suicide Squad, both films suffered massive dropoffs in the weeks following.
In short, Wonder Woman’s success will likely be better judged by its whole box office run, and its overall reception by fans and critics, not its opening.
What do you think? Does $65 million sound like a disappointing opening? Let us know your thoughts down below!
Wonder Woman hits theaters on June 2, 2017.