“Those DC films are pretty great nowadays, but the trailers for them are just awful.”
That’s an example of a statement that pretty much no one has ever said. You can say many things about Warner Bros and their marketing campaigns for the DC Extended Universe films, but you can’t say that they aren’t solid. With the exception of that second trailer for Batman v Superman, I think it’s safe to state that the marketing has been something of a saving grace for the universe. In fact, some may argue that it’s the reason that Suicide Squad managed to make as much as it did at the box office — those trailers were THAT good.
As such, DC fans have been waiting on pins and needles to see if Wonder Woman would be any good. Yes, the trailers have been pretty good, but we’ve been fooled by great trailers in the past. Fans wouldn’t be so willing to forgive this one after being burned twice in the past year. Well, it sounds like our wait is coming to an end. Warner Bros has apparently began showing the film to exhibitors, and John Shaw, the president of Theatre Management Associates took to Twitter to share his impressions of the film.
Here’s what he had to say:
So Shaw has gone so far as to compare the film to another period origin story — and what’s more, it’s an origin story from Marvel Studios. Of course, some fans may point to the fact that Captain America: The First Avenger wasn’t the strongest of Marvel’s origin stories, but it’s a positive connection nonetheless, as it was one of the stepping stones that led to the current state of the Marvel Cinematic Universe.
One thing that should be addressed is Shaw’s mention of Captain America’s $370 million box office cume. Obviously, the landscape has changed drastically in the past seven or eight years, and that sort of haul wouldn’t really fly with something like Wonder Woman, but before anyone starts to speculate, it’s important to point out that that wasn’t a box office prediction for Wonder Woman. All that was was Shaw pointing out how much Captain America made, and in no way reflects what is expected out of this film in terms of box office performance.
All in all, it sounds like this first report is a positive one. In a universe full of doubt and fear, it’s a great first impression, and all we can do is hope that the film actually lives up to the promise of its trailers, and the promise of Shaw’s statements.
What do you think? Does this give you more faith in Wonder Woman? Let us know in the comments down below!
Wonder Woman hits theaters on June 2, 2017.
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SOURCE: John Shaw (via Twitter)