WTF? xXx: RETURN OF XANDER CAGE Trailer Gets 100 Million Views In Two Days?

– by Joseph Medina
Image via Paramount Pictures

Image via Paramount Pictures

Count me surprised. When it was announced that Vin Diesel would be returning in a third xXx film, I was pretty sure this was a case of him making a film for an audience that wasn't there. When the first trailer came out, I wasn't swayed. It seemed like a film that was built for an audience that had all moved on 15 years ago. The second trailer came out, and while I enjoyed it for its sheer ridiculousness and off-the-wall nature, I wasn't sure anyone else would actually care.

I guess I'm out of touch. Turns out that today's audience has quite the affinity for male capris, jean shorts, and middle-aged men riding skateboards. Deadline is reporting that the most recent trailer for the action sequel has had over 100 million views over various platforms.

We occasionally poke fun at some of the career moves Vin Diesel makes, but there's no denying his social media appeal. Him and Dwayne Johnson alone seem to have the marketing power of a big studio on social media, and it's no doubt because of fanbase he's amassed that the trailer was able to reach this impressive milestone.

It's hard to say what this means in terms of the box office. The film is hitting theaters on January 20, 2016, and oftentimes, January is pretty much a dumping ground for movies the studio has no faith in. That being said, in recent years, some studios have gone against the grain in some cases, releasing great films, in hopes of making extra money at the box office, where mostly terrible films are playing.

It all depends, at the end of the day, on how good of a movie this actually is. While I never asked for a sequel to xXx, this movie does look like it could be a dumb, fun time at the theaters, and so long as it delivers on those expectations, this could be a surprise hit for both fans and the studio. 

What did you think of the trailer? Is this report a harbinger of things to come? Let us know your thoughts down below!

xXx: RETURN OF XANDER CAGE hits theaters on January 20, 2016.

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SOURCE: Deadline

Film, News xXx: The Return of Xander Cage, XXX: Return of Xander Cage, Vin Diesel