Threshold Entertainment and the Tetris Company have come out and announced that a film is currently in the works based on the classic game from the 80s. According to Threshold’s CEO Larry Kasanoff, they’re planning “a very big, epic sci-fi movie.”
The Wall Street Journal’s Speakeasy blog broke the story. They spoke to Kasanoff about the movie, and he had plenty to say. “This isnâ€™t a movie with a bunch of lines running around the page. Weâ€™re not giving feet to the geometric shapes,” insists Kasanoff. “Brands are the new stars of Hollywood,â€ he told Speakeasy. He also added, â€œWe have a story behind â€˜Tetrisâ€™ which makes it a much more imaginative thing.”
Kasanoff knows a thing or two about how to turn a video game brand into a profitable film. He was behind the 1995 video game adaptation Mortal Kombat.
You have to hand it to the guy. He talks a big game.
“We certainly have the canvas for location-based entertainment based on the epicness,” he said. “What you [will] see in â€˜Tetrisâ€™ is the teeny tip of an iceberg that has intergalactic significance,” Kasanoff concluded.
All righty, then.