AfterShock Comics Announces Several New Retail Programs At ComicPro
The 13th Annual ComicsPRO Meeting is taking place in Charlotte, NC this week. AfterShock Comics is taking advantage of their time with retailers to once again stress how important their relationship is with those on the front lines of the direct comic market. Several new programs are underway or being planned by the publisher to help expand the support AfterShock gives to retailers, as well as give them incentives to promote AfterShock’s line of diverse and edgy titles.
In today’s crowded Direct Market, programs and support like the ones provided by AfterShock are crucial for many retail stores. It shows the symbiotic relationship that many of the smaller publishers need to cultivate with retailers to the benefit of both. If Marvel and DC comics were to run similar programs it could only help the health of the industry overall. AfterShock knows this and are leading by example with returnability programs, store visits and targeted marketing & publicity campaigns. Other initiatives are underway for roll out later this year, full details are available in the full press release from AfterShock below.
The Comic Source has been a big believer and supporter of AfterShock from the beginning and will continue to support the publisher with our weekly AfterShock Monday podcasts. Initiatives like the ones detailed in the press release are exactly what the direct comic market needs to continue to reach the current and next generation of readers while producing thought-provoking and edgy sequential stories.
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AfterShock to Partner With
Comics Retailers as “Agents of Change”
February 22, 2019 (Los Angeles, CA) – As a Premier Sponsor of the 13th Annual ComicsPRO Meeting, now underway in Charlotte, North Carolina, AfterShock Comics, the industry’s fastest growing independent publishing company, unveiled a robust and fully- funded program of relevant, tangible and targeted support for retailer efforts to meet the challenges of what most consider to be an uncertain time in the comic retail channel, commonly known as the direct market.
“Reports of the direct market’s death are greatly exaggerated – as they have been for decades,” attested Steve Rotterdam, AfterShock’s SVP of Sales & Marketing. “That’s not to say that there aren’t deep reasons for concern. Whatever the motivations behind the machinations of the ‘Big 2,’ they typically exert an outsized impact on comics retailers. At AfterShock, we remain committed to do all that we can to support our retail partners as they continue to support us. In fact, we’re challenging them to increase that support as we continue to deliver for our current readers and reach beyond to bring into the fold those elusive new enthusiasts eager for stories that will thrill, chill and challenge them.”
AfterShock’s recently launched “Read Dangerously” campaign will see the rallying cry extend beyond the publisher’s back covers via fresh creative executions that showcase new and established titles throughout 2019. Paid online advertising on comics news and genre- specific enthusiast sites, along with targeted print advertising, are part of the plan. AfterShock’s direct sponsorship of John Siuntres’ influential Word Balloon podcast will continue, supplemented by similar paid sponsorships of half a dozen other authoritative and professionally produced podcasts – and will include shoutouts to specific stores whose ordering activity warrants such support.
In fact, store customization, ranging from dedicated AfterShock sections to targeted messaging, is a key component of AfterShock’s strategic plan. Geo-targeted Facebook advertising, store IDs and links featured as part of “on sale” social media postings, customized digital assets furnished directly to retail partners, and paid, store-specific print advertising in local weekly and daily newspapers have been announced.
While the majority of the planned marketing activity will be in full swing by the beginning of the second quarter, March will see the launch of a dramatically enhanced website, debut of a new “Rumblings from AfterShock” consumer newsletter and the institution of a “Shock Clock” SMS program that invites fans to opt-in to receive weekly reminders of AfterShock titles hitting stores that week – something that AfterShock will make store-specific
with increased orders.
All of this activity is in addition to the publisher’s ongoing first issue returnability program,
1:10 incentive cover initiative and publicity campaigns.
But perhaps the most significant new initiative announced as part of AfterShock’s ongoing commitment to the direct market is the dramatic expansion of the publisher’s long
established and highly visible “store visit” program. Since the program began almost two years ago, members of AfterShock’s editorial and marketing teams – most notably Publisher Joe Pruett and newly appointed Director, Retailer Relations Lisa Y. Wu – have visited close
to 300 stores across North America with the aim of gaining a deeper understanding of the ongoing challenges navigated by our retail partners on a daily basis, as well as promoting
opportunities available through support of AfterShock titles.
These efforts will be multiplied by a factor of 30, as recruitment begins for members of a new AfterShock Army – highly trained and knowledgeable comics enthusiasts and service- oriented representatives each based in one of 15 territories into which AfterShock has divided North America. Designed to enable AfterShock to visit and keep in touch with more stores in more places and more frequently, the program will be spearhead by Ms. Wu. Recruitment ads will begin appearing online, in social media and in AfterShock titles.
“For AfterShock, the direct market is not some alternative distribution channel,” added Rotterdam. “It is the primary avenue by which our readers connect with the work of top writers, artists and some of the brightest new stars in the creative community. It is the avenue that has transformed the idea of AfterShock into the reality that is AfterShock. We are excited to work with our partners to do all that a publisher of our caliber is able to do.”
As publisher of many of the most talked about independent titles of the past few years – including ANIMOSITY, A WALK THROUGH HELL, DARK ARK and BABYTEETH – AfterShock is set to surpass the 100 title mark over the next 24 months.
“AfterShock is one of the most exciting publishers in comics today,” said Peter Dolan, ComicsPro President of the Board. “I’m thrilled to have them participating in our annual members meeting!”
Representing AfterShock at the ComicsPro Meeting are Pruett, Rotterdam and AfterShock
CEO Jon Kramer.
About AfterShock Comics:
AfterShock Comics is a creatively driven comic book publisher led by a team of highly accomplished, life-long comics professionals and entertainment specialists. AfterShock is
dedicated to working with the brightest stars in the creative community to reach out to new
and established audiences and tell original, uniquely compelling stories – through comics, graphic novels and beyond.
AfterShock’s executive team includes Editor-in-Chief Mike Marts; CCO/Publisher Joe Pruett; President Lee Kramer, a film/TV production and development executive; and CEO Jon Kramer, an entertainment entrepreneur with extensive worldwide production and distribution experience.
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