Given the way things are going in the film industry — with major studios and streaming services competing against one another for the consumer’s attention, it may start to feel like we’re in a zero-sum game here. Either audiences go out to the theaters and flock to studios’ streaming services, or they stay at home with the likes of Netflix and Amazon, taking in more alternative forms of entertainment.

A few years back, realizing that studios would soon start to take control of the streaming distribution of their own content, Netflix began creating their own shows and films kicking off the current landscape we’re currently living in. But now, a new move from Amazon indicates that it may not necessarily be a situation where either streamers or studios win.

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According to a new report from Bloomberg (via Deadline), Amazon is currently in talks with Paramount, Sony, and perhaps others to discuss the possibility of developing original movies for their streaming service. Talks are still in the early stages, so don’t expect anything to come of it in the immediate future, but it’s an interesting development.

The report goes on to say that Amazon is looking to use existing IP for their movies, and the outlet points to The Cloverfield Paradox, a film Netflix purchased from Amazon — and one that takes advantage of its place in an existing franchise.

This comes in a world where Disney now owns Fox, AT&T owns Time Warner, and Sony and Paramount or left out to dry, set to figure out what to do to stay competitive in a landscape that’s being disrupted by the likes of Netflix and Amazon.

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SOURCE: Deadline