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– by Rob Young

I don’t know about you, but I love me some Dwayne Johnson movies. He’s come a very long way from his humble beginnings, starring in forgettable roles like The Mummy Returns and The Rundown. In fact, I would argue that the man has even become a brand unto himself in recent years, with a string of hits including entries from the Fast and Furious franchise as well as the remake of Jumanji.

Well, it seems that the Dwayne Johnson brand does indeed have wings, as Forbes reports that his next film, Skyscraper, is projected to stand tall at the box office this week with an expected take of $32 million, which would put it on track to become the highest-grossing original live-action movie of 2018.

While that number may seem paltry in comparison to films such as Avengers: Infinity War and Solo: A Star Wars Story, both of those films are considered to be sequels or prequels, and are exempt from being considered original films, since their returns are likely to tower over Skyscraper‘s.

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Forbes notes that Johnson’s star power will go a long way in helping the movie turn a profit, comparing it to 2015’s San Andreas, stating:

I’d imagine that Johnson’s disaster thriller will repeat San Andreas’ trick of being the year’s biggest wholly original live-action movie and the year’s biggest wholly original live-action hit.

Here is a description of the movie courtesy of Forbes:

Global icon Dwayne Johnson leads the cast of Legendary’s Skyscraper as former FBI Hostage Rescue Team leader and U.S. war veteran Will Ford, who now assesses security for skyscrapers. On assignment in China he finds the tallest, safest building in the world suddenly ablaze, and he’s been framed for it. A wanted man on the run, Will must find those responsible, clear his name and somehow rescue his family who is trapped inside the building…above the fire line.

Skyscraper opens in theaters on July 13, 2018.

So what are your thoughts on Skyscraper’s expected take? Also, what are your thoughts about Dwayne Johnson’s brand?

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Sources: SlashFilm  Forbes