Looks like Marvel Studios may be getting some competition. At least that’s what Hasbro hopes. According to Variety, Hasbro has hired Fox 2000’s Greg Mooradian to lead the new film division, Allspark Pictures, starting this coming January.

Their goal as of right now is to gather funding in the nine-figure range (so hundreds of millions of dollars) so that they develop its own slate of films based on its properties. The Transformers and G.I. Joe properties — which already have deals set in place with Paramount — will not be a part of this new division.

Hasbro’s other toys include such as Mr. Potato Head, Monopoly, and My Little Pony, but there are undoubtedly countless others they can exploit for a film.

The toy giant also wants to expand its relationship with Paramount who — as we stated earlier — already has their hands in Transformers and G.I. Joe. Hasbro is reportedly interested in co-financing and developing the projects with Paramount, as well as giving them distribution duties.

Of course, this stuff doesn’t happen overnight, so it’ll likely be at least a few years (likely past 2020), until we actually see a product of this new initiative. However, with Hasbro now taking a more active role in its own destiny, hopefully they’ll be able to fully capture what makes their toys click with consumers.

What Hasbro toy would you like to see become a film? Let us know your thoughts down below!

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SOURCE: Variety