For several months now (or maybe even longer), we’ve been reporting on many big-name stars and filmmakers jumping on board Apple for original TV shows and films. However, unlike other networks and studios like Netflix, Amazon, HBO, and many others, we had zero idea of how we’d be consuming the Apple content. Would they be selling this content separately via their iTunes store or could we expect yet another streaming service to enter the competition?

Thanks to CNBC, we now have our first details as to how we’ll be able to access the Apple goodness. For those of you who already have Apple devices, it looks like it’ll be really seamless for you to access their content. Apparently, those who own iPhones, iPads, and Apple TVs will be able to find the new original TV app installed on the device.

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So basically, if you own the device, it will have the app, and it will be free to access, which is a good deal if you ask me. Of course, per usual, you’ll also be able to sign up for other services like HBO, but it looks like the access to these shows may be integrated into a new app in a more seamless fashion, kind of like what Amazon Prime Video does with its content, where you click on a show or film and it allows you to watch it or not depending on what subscriptions you have.

While I’m a fan of Apple allowing us to access their content for free, I’m not sure how I feel about everything being integrated into one interface — though that may just be because I’m a dude on the internet and most dudes on the internet hate change. So we’ll have to wait and see. For all we know, it could just be a mild change from what they do with the current TV app on Apple TV, so very little may actually change. I’m personally more interested in whether or not Apple will allow non-Apple owners to watch their shows, or if it’ll be considered another perk to owning an Apple product.

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SOURCE: CNBC