Microsoft Targeting Japanese Game Market

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Microsoft is targeting the Japanese video game market. These steps have major implications for video game fans. Xbox has minimal sway in Japan. It makes sense to target this market. A new report from Bloomberg presents info on how Microsoft is targeting the Japanese video game market.

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Just The Facts Please

First, Microsoft has had discussions with Japanese developers. Koei Tecmo Games Co. president would consider publishing more Xbox games. Assuming Microsoft continues Japanese support. Second, evidence supports Microsoft trying to acquire Japanese developers. Also, a Tokyo analyst mentioned Sony was giving less attention to Japanese fans. Alluding to why the PS4 under performed in Japan. Next, Japanese households lack as many TVs as in the past. Finally, Jeremy Hinton noted Microsoft desires more Game Pass Ultimate subscribers. Hinton is the head of Xbox operations in Asia.

Microsoft targeting Japanese market

Simple Speculation

Initially, less TVs in Japanese homes means Microsoft promotes Game Pass Ultimate more. Game Pass does not need a TV with a cloud-based gaming option. Now, offering Japanese based games becomes critical. So, acquiring Japanese developers seems logical. Could Square Enix be one of the developers? Currently, some of Square Enix‘s Final Fantasy and Kingdom Hearts games are on Game Pass Ultimate. Next, Final Fantasy VIII Remastered appears this month. Then Dragon Quest XI in December.


Game Pass can show a developer the fan base for their games! Over time Playstation offered more Japanese role-playing games. Microsoft could get a foothold on the Japanese market through a JRPG developer like Square Enix. This action might make more mid to smaller developers jump on board. Purchasing a Japanese based developer creates a win-win scenario. Lately, Microsoft’s win-win strategy has been to buy or make deals with developers. Earlier, they bought Bethesda’s parent company. Shortly after, they announced EA Play’s inclusion to Game Pass Ultimate. Developers of games will always need to maximize profits, which is why Microsoft only releasing games on Xbox does not seem like their ultimate goal.

What are your thoughts? Which developers do you think Microsoft is talking with in Japan?

SOURCE: Bloomberg

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