MoviePass has a lot of work to do. It may have seemed like a promising idea when it was first revealed its subscribers could see unlimited films in theaters for $9.95 a month, but in the year that followed, it became perfectly clear that the business model was simply not sustainable. There were random blackout dates, movies that didn’t work, among a myriad of other problems that led to its recent implosion

“We have a lot to prove to all our constituents,” said Mitch Lowe, MoviePass’s chairman told Variety. “We don’t just have to prove ourselves to our members, we also have to prove ourselves to the investment community, our employees, and our partners. We believe we’re doing everything that we possibly can to deliver a great service and we’re in the process of fixing all the things that went wrong.”

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To start with, they have different plan options — options whose prices are also dependent on geography and how much theaters cost. If you’re familiar with MoviePass’ history, this isn’t unlike how they started out. I remember when I lived in Burbank, CA, MoviePass was a ridiculously expensive subscription, hovering in the neighborhood of $50 a month for four movies. But the prices do seem to be more reasonable than that.

Here’s how the outlet describes it:

“In the middle of the country and in less urbanized areas where movie tickets are cheaper these plans begin at $9.95 per month. The cheapest option gives customers the chance to see three movies per month at some point during their theatrical run. That plan has been christened ‘select.’ The most expensive plan, dubbed ‘red carpet,’ starts at $19.95 a month and allows users to see any three movies of their choosing at any time and in enhanced formats, such as IMAX and 3D. The last tier, known as ‘all access,’ lets people see any three movies per month, at any time during their theatrical run. However, they must be in 2D. In pricier markets, such as Los Angeles and New York City, it’s more expensive. Costs range from $14.95 for the “select” plan to $24.95 for the ‘red carpet’ package.”

While this isn’t as good of a deal for consumers, this is still a pretty solid price, and based on recent polls surrounding moviegoers’ behaviors, it seems to fall well within the price range most are comfortable spending for the service. Most importantly, however, this is a pricing model that’s sustainable.

Here’s hoping they can make a comeback because it seems clear that a subscription model of some kind — be it with your local theater or some third party company — is here to stay!

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SOURCE: Variety