– by Joseph Jammer Medina

Yeah, Hollywood has a nasty habit of taking really dumb ideas and adapting them to the big screen. Battleship? Stupid. An Emoji movie? Pass! Angry Birds? Bleh!

In Hollywood, brand recognition is perhaps the single most important asset. It doesn’t matter if that brand is fit for the medium. If audiences recognize it, they’re more likely to go see it in theater than, say, Kubo and the Two Strings, a film you’ve never heard of, and are therefore less invested in. It’s because of this fact that this next news piece is no surprise.

According to THR, New Line has acquired the film rights to Fruit Ninja, the mobile game that lets you slice and dice your favorite fruits for no reason other than the fact that it’s strangely rewarding. Producing the flick is Tripp Vinson, one of the guys behind the Journey to the Center of the Earth series and San Andreas.

On board to write the script are J.P. Lavin and Chad Damiani, who recently adapted How to Survive a Garden Gnome Attack. Since the filmography on those two are relatively limited, it’s hard to decide whether this is good news or not. For all we knew, the pair can be the next Phil Lord and Chris Miller, but it’s equally possible for the script to be terrible.

This film is set to be a live-action family comedy, and according to the outlet, the story revolves “around a team of misfits who are recruited to become Fruit Ninjas in order to save the world.”

It’s easy to become cynical when news like this hates. As mentioned above, it’s one of Hollywood’s many ways it guarantees a return on their investment. At the same time, it also gives creatives a chance to produce something different. If nothing else, I urge everyone to realize that it’s not lazy ideas that ruin films in the industry, but lazy execution.

THE LEGO MOVIE proved that an amazing film can be made from a terrible concept, and so long as the writers in development are able to flex their creative muscles, there’s always a chance we’ll end up with something special. Then again, it’s equally possible we’ll end up with the next Ratchet and Clank.

What do you think of this news? Do you think there’s any potential for a good Fruit Ninja film, or did you dismiss this the second you read the name in the title? Let us know in the comments down below!

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Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.