Our San Diego Comic-Con 2026 Countdown continues with another collectible fans will want to add to their shopping list. Premium trading card manufacturer Keepsake Trading Cards is heading to Comic-Con with the first-ever official trading cards based on the Ultimate OZ Universe, and they’re only available to attendees at this year’s convention.
For collectors of limited-edition cards and fans of modern fantasy, this exclusive release is shaping up to be one of SDCC’s hidden gems.
The First Official Ultimate OZ Universe Trading Cards
Available exclusively at Keepsake Trading Cards Booth #135, the convention-exclusive set marks the first official trading cards inspired by the Ultimate OZ Universe, a modern continuation of L. Frank Baum’s classic Oz mythology.
Developed by AWA, in collaboration with ShaggyMan Productions and Alchemation, the Ultimate OZ Universe expands the legendary world beyond the familiar Yellow Brick Road while remaining faithful to Baum’s original novels.
The cards arrive just ahead of the August 25 release of Ultimate OZ Universe: Into the Outerlands, the second volume in the expanding fantasy saga.
A Limited SDCC Exclusive
Unlike many convention exclusives that eventually find their way online, this release is being billed as a true Comic-Con exclusive.
The product will only be sold at Booth #135 during San Diego Comic-Con and will not be available through retail stores or online after the event.
Each $30 box includes:
- One guaranteed encased Signagraph card
- A chance to collect fan-favorite characters including Dorothy, the Lion, the Scarecrow, the Tin Woodman, Glinda, Jack Pumpkinhead, Mombi, H.M. Wogglebug T.E., the Hungry Tiger, and more
- A 20-card base set
- Every card individually numbered to 50 copies or fewer
The limited print run is likely to make these cards especially appealing to collectors searching for rare Comic-Con exclusives.
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Meet Legendary Artist Mike Deodato
Fans will also have an opportunity to meet acclaimed comic book artist Mike Deodato during an exclusive signing event on Friday, July 24, at 1:00 p.m. at Booth #135.
Access to the signing is limited.
The first 50 collectors who purchase a box on Wednesday, Thursday, or Friday will be entered for the opportunity to participate in the signing and receive what Keepsake describes as the first-ever signed Ultimate OZ Universe trading cards.
Given Deodato’s long career illustrating some of comics’ biggest heroes and franchises, the signing is expected to be a major draw for both comic and trading card collectors.
A Growing World Beyond the Yellow Brick Road
The trading cards also offer fans an early introduction to the expanding Ultimate OZ Universe.
The upcoming Into the Outerlands continues the story established in The Lost Lands, following Dorothy and Princess Ozma on separate journeys that gradually converge as ancient threats emerge across Oz. The series aims to honor Baum’s original mythology while exploring new characters, kingdoms, and adventures beyond the classic tales.
The cards serve as both collectibles and a showcase for the world-building behind the growing franchise.
Why It’s Worth the Stop
San Diego Comic-Con is filled with exclusive collectibles, but first appearances often become some of the convention’s most memorable releases. As the inaugural trading card set for the Ultimate OZ Universe, Keepsake’s exclusive offers collectors the chance to own a piece of a franchise at the very beginning of its journey.
Between the low production numbers, guaranteed premium cards, and the opportunity to meet Mike Deodato, Booth #135 should be on the radar of comic fans, fantasy readers, and trading card collectors alike.
