Ugh. F**king spoiler culture, man. You can’t really watch a single trailer without some tool complaining that they gave away the entire movie in it. I mean, sometimes they’re right, but most of the time, I get the impression that people are just way too sensitive about the whole thing. It’s as if they forget that movie studios need to actually convince most people they need to watch their movies. But what about The Invisible Man?
“You have to reveal enough that people are going to want to go see the movie, but not too much that having seen the trailer will negatively impact your experience of seeing the movie. That’s a very fine line,” producer Jason Blum told Digital Spy. “I of course, clearly err on the side of you can’t show too much, and [director Leigh Whannell] disagrees with me and he’s probably right. It’s somewhere in the middle lies the truth. It is a very predictable reaction these days from people online.”
“What’s the classic quote?” Blumhouse continued. “‘Thanks a lot, guys. You saved me 15 bucks, and I don’t even need to see the movie anymore’.”
I’ll admit, as much as I enjoyed the take on The Invisible Man, a part of me was concerned that they gave too much away. When it comes to a thriller like it, you don’t want any big moments spilled. In the case of the Blumhouse flick, there were a couple of moments that concerned me surrounding the fate of certain characters.
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Blum doesn’t think we’ve seen too much though.
“You may think you’ve seen it all but you haven’t. There was one very, very key scene that Leigh didn’t let us put in the trailer and I’m glad that he didn’t let us put it in, but I really tried.”
It very much is a balancing act when it comes to trailers. You can’t reveal too much. My mind goes to the Sing trailer that started off with the gorilla father telling his kid that he was no son of his, and by the end, you see him proudly declaring “that’s my son.” Why would you reveal an actual character arc in the trailer? That’s where I draw the line.
Conversely, we have a movie like Brave. The trailers for that Pixar movie was great, and it did have the antithesis of the Disney Princess story going for it, but it didn’t sell me. I had no idea what in the heck I was actually getting into. The trailers didn’t even tell me what the story was about. Here’s where I may lose some people. I don’t think trailers should just give a feel for the movie. I think we should, at the very least, be clued in on the premise.
But that’s just what I think. It’s the word of a crazy idiot. So take from that what you will. Where do you stand on the whole question of trailers? Let us know your thoughts down below!
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SOURCE: Digital Spy
