The times are changing for theater chains. In the era of home theaters, high quality cable and streaming content, and rising ticket prices, audiences are not really having difficulty finding content to consume.

One company, MoviePass, has made great strides in trying to make the moviegoing experience more affordable. Not too long ago, MoviePass changed their service from a $30-plus/a month service (price varied depending on your location) to a $9.95/month flat rate service. This would presumably get butts in seats for theaters, and tickets sold for studios. Everyone wins, right?

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Well, it looks like Cinemark isn’t taking this move sitting down. On Tuesday, the theater chain unveiled Movie Club, their own Movie Pass-like service. According to CNN Money, this new plan allows customers to buy one movie ticket a month for $8.99. Any unused tickets can be rolled over for use in the following months.

This is in contrast to MoviePass’ plan, which allows buying pretty much as many tickets as you want a month.

So why is Cinemark making it so their deal is only good for one $8.99 ticket a month? According to Mark Zoradi, CEO of Cinemark, their research indicated that most consumers actually want the ability to stockpile discounted tickets. The benefit there is that if you were just a summer moviegoer, you can avoid the theaters for several months, and use them over the course of the summer.

Will this service be enough to bring people back to the theaters, and does it have a chance of competing with MoviePass, which works with pretty much all major theaters? We’ll have to wait and see, but personally, MoviePass sounds like a much better deal.

What are your thoughts? Let us know down below!

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SOURCE: CNN Money