To begin with, let's explain a "test screening" viewing. Basically, movie studios will gather friends, neighbors, people off the street, and random people they make think would not have any interest in a film they are showing. They could pick people from the industry, grocery stores outside of Los Angeles, malls, or simply innocent bystanders off the street. Marvel goes about it in a different route, which I completely do not blame them for as secrecy is needed, where they only recruit family members and friends. Marvel still does a huge testing process to get a variance of movie opinions, so the scales may slightly balance and normally this does not make a difference as the results are still mixed. They all base the score on a 100 scale.
Here are a few examples, mainly of Oscar winning movies:
- Pretty Woman: 70s
- Black Swan: 55
- Forrest Gump: 88
- Argo: 90s
- The Conjuring: 91 -- Most horror movies test in the 60s.
- Star Wars [sequels]: Some movies such as will not get tested, due to secrecy.
- Guardians of the Galaxy Vol.2: (wait for it) 100
This is a first in the MCU's 9 year history, and beat Iron Man 3 and The Avengers which only hit the high 90's. Yes, everybody thought GOTG2 was the greatest thing since sliced bread. However, this does not always translate, as TV shows Hill Street Blues and Glee had low test scores but became on to be a pop culture hit. Either way, this is about a good of indication as the creators feel they can get. The great James Gunn must be flabbergasted, and now hopefully DC will pay him 2 billion dollars to make GLC. *teehee*
I think many here know that Guardians of the Galaxy is my second favorite movie of all time, behind only Empire Strikes Back. So if Marvel has just made the Empire version of GOTG, I am not sure I will be able to write here for a few days unless I can get away with my laptop in the back of a theater. The Super Bowl ad was one of the best received trailers of that epic commercial battle, and the word of mouth is already skyrocketing about Guardians, so I can't wait to see where Star-Lord, Gamora, Drax, Rocket, GROOT, Mantis, Nebula, and Yondu take us from here -- the latter, my gut tells me, may steal the show.
This is huge news! Did everyone like the Super Bowl ad? Are you as excited as I am for vol.2? Are you glad I did not put the obligatory "based on awesome mix tape vol. 2 blah blah blah," to fill the story? Will Yondu own this movie? Let's hear what you have to say!
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