You've seen it. I've seen it. Everyone's seen it! (If not, see below). Yesterday, the mighty teaser trailer for Thor: Ragnarok dropped and stopped everyone in their tracks. Flashy and colorful, with some great laughs, Ragnarok looks unlike anything we've seen from the Thor franchise, more akin to Guardians of the Galaxy's rockin' trailers.
You want more Jeff Goldblum in your life? You've got it! Now with a rad blue paint-goatee! Thor chained up Mad Max: Fury Road style? Check! How about Cate Blanchett destroying Mjolnir? You're a little sick, but it's there! Thor vs Hulk? "Yes!... He's a friend from work!"
Thanks to enthusiastic fans like yourself, the teaser trailer for Thor: Ragnarok set the record for the most viewed trailer in 24 hours from Marvel AND Disney. The Hollywood Reporter reports the trailer had more than 136 million views in its first day. For comparison, the previous Disney champion was Beauty and the Beast with 127.6 million views in 24 hours. Star Wars: The Force Awakens reached 112 million, while Captain America: Civil War, the previous record holder for Marvel, received only 94 million. Mighty Thor, indeed.
Don't let this fool you into thinking Thor: Ragnarok will be the biggest film in Disney and Marvel's history. Trailer views have consistently been on the rise, with movies like IT and Fifty Shades Darker setting records of their own, without being the giant powerhouse franchises that Disney cranks out. That being said, excitement is higher than one would expect for a Thor film. If you've been paying attention, you'll notice Ragnarok broke the record set by Civil War, so it had an even bigger first day than any of the Guardians of the Galaxy Vol. 2 trailers.
That last part does prove that a great trailer spreads like wildfire, as the Ragnarok teaser definitely turned heads. Surely this is all Jeff Goldblum's doing... (I wish)
Are you surprised by this news? Do you think viewership online is simply increasing across the spectrum or did Marvel Studios pull something special with this trailer? Let us know your thoughts in the comment section below.
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SOURCE: The Hollywood Reporter