While another massive, fire-breathing, reptilian creature is sure to get a ton of attention today, let’s not forget about the epic baddie we’re going to meet this weekend. Finances Online has created an infographic aimed at showing why Smaug is “the biggest, deadliest, most malevolent…and richest creature in part two of the Hobbit.” The website has taken a tongue-in-cheek approach to pointing out details about the character that you may not have noticed, in anticipation of the release of The Hobbit: The Desolation of Smaug this weekend.

Did you know that Smaug is number one on Forbes’ 2013 fifteen richest fictional characters list? Read on below to find out more of the details these folks uncovered for this well-researched bit of fan service.