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– by Joseph Jammer Medina

It Calls Back To The Original Avengers

The original Avengers film was an unprecedented move in film history. It took four existing franchises and mashed them up together in one big film. In that film, Nick Fury said the following memorable quote that relayed the impact of this idea:

“There was an idea, Stark knows this, called the Avengers Initiative. The idea was to bring together a group of remarkable people, see if they could become something more. See if they could work together when we needed them to to fight the battles we never could.”

In the trailer, we get a callback to this quote, this time spoken by members of the Avengers themselves. This is not only a great quote to come back to given the circumstances Earth finds itself in (with Thanos and all), but it does the double-duty of playing on our (the audience’s) inherent sentimentality of looking back at how far we’ve come.

It’s an effective approach, and helps to sell this trailer to huge fans.

It Reintroduces The Guardians of the Galaxy

Geeks like us knew these guys were coming. Ever since this gang was introduced a few years back, we knew it was only a matter of time before they came into the fold. However, mainstream audiences may not be so savvy to that idea, and as far as they know, that group may be relegated to its own side of the universe for the foreseeable future.

In showing these guys at the very end, it really drives the point home that Avengers: Infinity War will be (to use the Justice League marketing tagline) “all in.”

It really helps to separate this movie from the other Avengers films. We won’t just be dealing with the main gang of Avengers who know each other, but we’ll be seeing those from across the galaxy join in to take down this universal threat.


What were some of your favorite parts of the trailer? Let us know down below!

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  • Smerdyakov

    Couldn’t agree more that Thor: Ragnarok lacked gravitas. It was enjoyable to watch and occasionally amusing, but it was pretty flat on an emotional level.

    • the50sguystrikesback

      {‘Thor: Ragnarok lacked gravitas. It was enjoyable to watch and occasionally amusing, but it was pretty flat on an emotional level…’}

      On an EMOTIONAL level?!

      You guys are killing me. LoL

      What the hell is WITH fanboys these days where ‘friggin’ superhero movies have to leave an impression on their souls? (LoL) It’s THOR for crissakes, NOT ‘The Unbearable Lightness of Being’. Lmbo!

      • Smerdyakov

        I mean on a “Oh Wow, how is Thor going to get out of this?” level.

      • Joseph Jammer Medina

        Sorry, but if I don’t care about what’s going on onscreen, it’s not a good movie. I think great movies need the emotional weight, even if it is a superhero movie.

    • SeanDon

      Unfortunately that’s been every single super hero movie that’s come out. In none of them was I really worried that someone would die or that they wouldn’t win. The only emotion most of the early ones caused was the initial excitement of seeing the heroes on screen.

      • Smerdyakov

        Thor loses big time in every fight he’s in save for Surtur at the beginning.

  • Victor Roa

    actually, I think it also sets up Black Panther well…. but don’t know how much they spoiled from the film since it’s coming BEFORE THIS! Yet it gives him the line everyone is going to quote from now on.

    • Jason Tyler

      I think he’s talking about WS and not CAP ( :X )

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University’s Dodge College of Film and Television, Jammer’s always had a craving for stories. From movies, television, and web content to books, anime, and manga, he’s always been something of a story junkie.