Amazon has been in the film studio business for a bit, developing shows and producing movies that have had both theatrical and streaming-only releases on their platform Amazon Prime Video. But they haven’t actually been involved in the brick-and-mortar theater business alongside the likes of Cinemark and AMC. Well, the online giant hopes to change that.

According to a new report from Bloomberg states that Amazon is looking to acquire Landmark Theatres from Wagner/Cuban Cos. As of this writing, it sounds like the decision is far from confirmed and could very well fall through. Still, it’s not so much the move itself as it is the spirit of the move that makes this notable.

While there are many reasons to acquire something like Landmark, one big reason could be so that they could get wider distribution for their original content, and could help to push their shows and films to a much bigger audience. More exposure can mean more subscribers, more subscribers equals more money, and — well, you get the idea.

This is also yet another move that Amazon has made in getting physical locations. Not too long ago, Amazon bookstores began popping up, and just last year, they acquired Whole Foods, so should this go through, it would be yet another tick in their “physical locations” box.

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SOURCE: Bloomberg