Women account for nearly 70 percent of toy purchases but only represent 29 percent of the industry’s C-Suite roles. One of the largest toy companies, Hasbro, expects to change that trend.

Hasbro continues with its global competition in the second year as part of Hasbro’s Women Innovators of Play Challenge.

Ideas submitted by women will be judged on innovation, mass marketability, fun factor and playability, and design and aesthetics manufacturability.

Hasbro’s Women Innovators of Play Challenge winners will earn a $10,000 cash prize, mentorship, and a trip to Hasbro World Headquarters in Pawtucket, Rhode Island, for a “Day at Hasbro.”

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The competition is open to residents of Australia, Canada (excluding Quebec), France, Germany, Hong Kong, Israel, Japan, New Zealand, Spain, the United Kingdom, and the United States in eleven countries worldwide.

The competitor must identify as a woman and be 18 years of age or older. A team (maximum of five people) can submit, but the lead must identify as a woman.

There must be a limit of two submissions per person, whether as an individual or a team member. All submissions must be written in English.

The challenge submissions are now open. Click here to submit. The competition ends on November 11, 2024.

Watch the video from the last year of 2024 Winners’ Day. Let us know what you think.

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Source: Hasbro