Did you already ring the death toll bell for MoviePass back in 2018? Did you really think a service like their wouldn’t retreat into a shameful grave until after they put up a violent and bloody fight? You fool! They may be down, but they’re not quite dead just yet, and who knows, perhaps with an extra dose of humility they can actually rise up to be a preferred choice among moviegoers. Maybe.
According to a new report from Variety, MoviePass has released a new batch of plans for consumers to enjoy (if that word could be used in this instance). Here’s what the outlet had to say about their new approach to a more solvent business model:
“This month, MoviePass introduced a new series of plans, which vary in price depending on location. In the middle of the country, where tickets are cheaper, a monthly deal stars at $9.95 and allows customers to see three movies per month at some point during their theatrical run. That plan has been christened “select.” The most expensive plan, known as “red carpet,” costs $19.95 lets people see any three movies of their choosing at any time and in IMAX, 3D, and other premium formats. In major cities, where tickets are more expensive, costs range from $14.95 for the “select” plan to $24.95 for the “red carpet” package. Next week, Itum said MoviePass plans to reintroduce some sort of unlimited program that would enable users to see as many movies as they wanted each month. [Khalid Itum, executive VP of MoviePass] did not reveal pricing for that plan.”
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I have to say, in a world where MoviePass existed at $9.95 for unlimited movies at any time, this is quite the step down. However, as a general service, this isn’t half-bad. And most importantly, it allows them not to lose millions of dollars every time one of their consumers sneezes, which is a huge step up from what it was before. The main thing they’ll have to overcome is the bad marketing of last year’s fiasco as well as increased consumer expectations in the wake of their older plans.
However, seeing as MoviePass’ main competitors are also around the same price range as them, it’s not too bad. Plus, $9.95 a month isn’t bad for three films if you don’t care when you see them.
What do you think of this new plan? Will you be signing up? Let us know your thought down below!
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SOURCES: Variety