In western fashion, Wynn Las Vegas plays host for the world premiere of the anticipated Taylor Sheridan sequel series of 1883 for Paramount+.
This weekend features a star-studded red carpet, world premiere viewing of the first two episodes, and hosting the media for a press junket.
The event is the first collaboration between Wynn Las Vegas and 101 Studios to re-establish the historic connection between Hollywood and Las Vegas. Las Vegas is known for being a hub of entertainment and nightlife that serves millions of visitors and guests each year.
The premiere screening takes place in The Encore Theater, which is newly upgraded for the highest quality presentation standards. The Firm Even Design produced the multidimensional resort take-over spanning 40,000 square feet across five venues, including an extensive custom red carpet build-out at the Encore Beach Club. There are many activations for attendees, including multiple branded photo moments for fans throughout the resort and an elevated after-party at the SW Steakhouse that features a custom 1883 light show on the resort’s iconic Lake of Dreams.
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“Wynn Las Vegas has always been the center of glamour and creative extravagance. We are committed to ensuring we continue our legacy of finding that which is ‘of the moment’ and doing so in a way that is uniquely Wynn,” said Craig Billings, incoming CEO of Wynn Resorts, in a statement. “101 Studios, with its remarkable track record, is a unique partnership with which we can showcase original content and events to our guests, and as Vegas has always done, to the world.”
Also, the “Official Yellowstone Podcast” was launched earlier this week, which is already trending in Apple’s Top 10 podcast charts under 24 hours. Jefferson White (Jimmy from Yellowstone series) hosted the series to be presented by Wynn Las Vegas and recorded at the resort’s state-of-the-art studio. The companion podcast to the Yellowstone series presents exclusive interviews from the cast, crew, and special guests.
“This is a pivotal moment for both 101 Studios and Wynn Las Vegas as nothing like this has ever been done before,” said David Glasser, CEO of 101 Studios. “Our goal at 101 Studios is to tell compelling stories that spark conversations, and this partnership accomplishes that exactly. The Wynn Las Vegas is a highly esteemed brand and their endeavor into entertainment will simply be a continuation of this reputation. Through this symbiotic relationship, there are countless publicity, finance, marketing, and strategic benefits and advantages. We are thrilled to begin this collaboration.”
The new Yellowstone prequel streams on Paramount+ starting Dec. 19. The cast includes Tim McGraw, Faith Hill, Sam Elliott, and Billy Bob Thornton.
Source: Wynn Las Vegas, 101 Studios