I can’t think of another movie or TV show in recent memory that was more promoted or hyped than the upcoming Thor: Ragnarok. Generally, saturating the market with videos, images, and other pre-release materials suggests that the end product is somehow lacking, or that the characters or premise aren’t connecting with audiences (see: The Dark Tower, Valerian, or The Mummy). The opposite is clearly true with this film, and Marvel knows it.
Here’s a movie about Norse legends, cosmic gladiator fights, giant fire demons, flying horses, and the Hulk — it’s absurd at a level that should make even Marvel blush. But here’s the thing, everyone involved with Thor: Ragnarok seems to be having a blast; it’s like they’re hosting the world’s biggest summer beach party, and we’re all invited — plus, the beer’s free! That’s the mood and tone of this movie, and damned if it isn’t intoxicating.
So, in addition to all the official teasers, mock-trailers, offbeat short films, cast interviews, and other promotional media, today we have 10, count ’em, 10 new Thor: Ragnarok posters! The UK’s Flickering Myth site released these new posters, many of which might only be seen overseas, to play up the absurdity of Thor: Ragnarok. The best of the bunch is a goofy Thor vs Hulk boxing-style promo that sells the movie like an ESPN Friday Night Fights event — just more proof that Marvel’s playing it loose and having a laugh, for all the right reasons.
We’re only showing a few of the posters here, click here for the complete list.
Without a doubt, Thor: Ragnarok has our complete attention. If the film lives up to even half the hype — a pretty big challenge at this point — then we’re all in for something pretty special. It’s worth noting that this movie opens two weeks before DC’s Justice League; by comparison DC/WB have put forth a pretty modest effort selling that film — and they can’t seem to get out of the way of controversy, which probably isn’t the hook they were striving for. As intriguing as the Hulk vs Thor stuff is, I kind of think the real main event is how these two films perform head-to-head… and just based upon the marketing, I’m placing my money on Thor: Ragnarok!
I feel like I’ve asked this 100 times already: how excited are you for Thor: Ragnarok? Let us know in the comments down below!
Thor: Ragnarok hits theaters on November 3, 2017.
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SOURCE: Flickering Myth