Movie poster connoisseurs have lamented today’s modern poster culture. I know, it’s kind of a silly statement to make, but it’s kind of true. Back before Photoshop became the new hot thing for graphic designers to use, movie posters were more handcrafted affair. You can look at the original Star Wars poster, or the poster for something as silly and weird as Big Trouble in Little China and know there was a real craft to poster design.
Now, that’s not to say that posters are garbage nowadays. On the contrary, we get a lot of pretty solid gems on the regular. However, a large proportion of posters to hit are actually quite generic and boring in their aesthetic. Most of them are little more than giant heads photoshopped onto a background (and I actually invite you to CLICK HERE to take look at the poster template Marvel used for Iron Man 3 and Thor: The Dark World. It’s genuinely funny).
Every so often, we get some painted poster goodness, and in recent years, it even seems to be a trend. Just look at Star Wars: The Force Awakens, and even the more recent Kong: Skull Island. Now, Logan can be added to the list of films with inspired old-school-looking posters.
Have a look at the new one, courtesy of director James Mangold.
As you can see, the poster shows both Wolverine and X-23 with their claws out and ready to go. This is an especially poignant poster, I think, because of its sort of fourth wall-breaking narrative. As we saw in one of the trailers for the film, in this timeline, the X-Men have become something of a myth — a myth that even inspired a similar X-Men comic book. Like those comic books, which are lovingly made to emulate a simpler and more tangible time, this poster seems to be trying to capture a bygone age of posters and film.
It’s quite the note for Hugh Jackman to go out on.
The official synopsis for Logan is as follows:
"In the near future, a weary Logan cares for an ailing Professor X in a hide out on the Mexican border. But Logan’s attempts to hide from the world and his legacy are up-ended when a young mutant arrives, being pursued by dark forces."
What do you think of this new poster? Like us, do you lament the decreasing use of painted posters, or do you think that these more handcrafted one-sheets are a waste? Let us know your thoughts down below!
Logan hits theaters on March 3, 2017.
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SOURCE: James Mangold (via Twitter)