Wonder Woman has a ridiculously unfair uphill battle to fight. No matter how much I will it to be, there are seemingly few people who appreciated Batman v Superman. What’s more, their hatred of the DC Extended Universe seemed to have become justified with the release of Suicide Squad — a film that was a complete mess of a movie, and the ultimately display of studio meddling. Now comes the impending release of DC’s big leading lady, Wonder Woman.
Due to the failure of the previous two films, fans are already coming into this one with a healthy amount of skepticism. In some folks’ eyes, Warner Bros has yet to make a solid entry in this universe, and whether we like it or not, every single one of the films has been polarizing at best. With Wonder Woman, it will be DC’s first attempt at a more conventional origin story since Man of Steel, and while that may sound boring, it gives them a chance to get that well-worn formula right.
That all starts with a solid marketing campaign. The trailers have undoubtedly been pretty solid, but the all-around buzz for the film just doesn’t seem to be there. Given that Guardians of the Galaxy Vol. 2 is set to come out this week, the film should be forgiven for laying low for the time being. No point in throwing the marketing in the faces of fans when you still have one big comic book movie to get through.
However, with Guardians of the Galaxy Vol. 2 out in theaters in many overseas markets, we’ll likely see an uptick in the amount of Wonder Woman we see. Warner Bros is starting that off with the Fox series Gotham, and they will be broadcasting a “sneak peek” at the new film during tonight’s episode of the series.
While ratings and reception for the Fox series hasn’t been stellar, it still locks down a solid three million-plus views every week. Plus, it likely consists of a more casual audience than those watching the CW shows. It seems like the perfect intersection of fans.
Will it work? Of course, we have just over a month to find out. Let’s hope that, for Warner Bros’ sake, that they’ve actually made a film that critics and fans will universally agree is a solid piece of filmmaking, otherwise, the marketing won’t do much to combat the negative word of mouth — especially after three disappointing movies.
Will you be watching Gotham tonight? Let us know down below!
Wonder Woman hits theaters on June 2, 2017!
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